The NFL’s YouTube strategy around the NFL Draft has a long-form creator flavor to it.

The NFL’s potential YouTube deal is about more than just money. It’s about the future of TV.

The NFL isn’t waiting for traditional TV to build out how it increases media revenues. It’s using streaming to grow revenues rapidly, with or without networks.

The recent surge of games returning to broadcast television may represent something closer to a transitional solution than a permanent one.

Bad Bunny’s Gen Z appeal is a big part of the NFL’s larger efforts to get younger, and stay ahead of the streaming curve.

A look at the increasing footprint of creators during the Super Bowl, as the NFL and advertisers invite digital video further into its domain.

YouTube taking over the Oscars broadcast changes how big events reach a broad TV audience (as YouTube expands itself further as a traditional TV alternative).

Sports rights conversations have focused primarily around Fox and ESPN in recent years, but NBC has quietly made itself into a power player on the back of premium events.

MLS matches will now be included in Apple TV subscriptions, as the service adjusts how it’s positioning itself in the market.

The 2026 FIFA Men’s World Cup will see a record 69 matches on Fox’s broadcast network, as the event moves back to summer while largely taking place in the U.S. next year.

F1 is coming to Apple in 2026 — but does that mean anything for either without a larger Apple investment in sports?

This week we’ve got a new format.

iSpot data from Q3 shows a TV landscape steadying, with more spend and ad minutes, while reach and airings decline slightly.

PLUS: In this week’s Hot List must read, Alan Wolk builds his body of work about the Death of Monoculture.

The NFL wants to start renegotiation talks for its lucrative media rights four years before its opt-out clause, and TV can’t really say no.

The Masters has added Amazon Prime Video to its list of media partners, yet again opening up new opportunities around the event.

PLUS: Why were YouTube’s NFL numbers underwhelming side compared to Netflix? Why would Warner renew Nielsen? And more.

Was the NFL’s first free YouTube game a success? That’s tough to nail down, which showcases limitations (and opportunities).

PLUS: Will Bari Weiss take over CBS News, how ATSC 3.0 could reinvent local media access, and more.

The NFL’s return means a lot to TV. We dive into the data behind iSpot’s new report to show just how much impact it has for networks and advertisers.