Sports rights conversations have focused primarily around Fox and ESPN in recent years, but NBC has quietly made itself into a power player on the back of premium events.

MLS matches will now be included in Apple TV subscriptions, as the service adjusts how it’s positioning itself in the market.

The 2026 FIFA Men’s World Cup will see a record 69 matches on Fox’s broadcast network, as the event moves back to summer while largely taking place in the U.S. next year.

F1 is coming to Apple in 2026 — but does that mean anything for either without a larger Apple investment in sports?

This week we’ve got a new format.

iSpot data from Q3 shows a TV landscape steadying, with more spend and ad minutes, while reach and airings decline slightly.

PLUS: In this week’s Hot List must read, Alan Wolk builds his body of work about the Death of Monoculture.

The NFL wants to start renegotiation talks for its lucrative media rights four years before its opt-out clause, and TV can’t really say no.

The Masters has added Amazon Prime Video to its list of media partners, yet again opening up new opportunities around the event.

PLUS: Why were YouTube’s NFL numbers underwhelming side compared to Netflix? Why would Warner renew Nielsen? And more.

Was the NFL’s first free YouTube game a success? That’s tough to nail down, which showcases limitations (and opportunities).

PLUS: Will Bari Weiss take over CBS News, how ATSC 3.0 could reinvent local media access, and more.

The NFL’s return means a lot to TV. We dive into the data behind iSpot’s new report to show just how much impact it has for networks and advertisers.

Disney’s Bob Iger shook things up this week, announcing a major deal between ESPN and the NFL and a merger of the Disney+ and Hulu apps. Explainer-In-Chief Alan Wolk unpacks.

MLS is punting on a decision around aligning to the FIFA calendar for now; but is it simply too late to make a change at this point, especially when surveying the U.S. TV landscape?

Which NFL games are likely to draw the biggest TV audiences this season? We took a swing at the games that have network and streaming partners (and TV viewers) excited.

ESPN’s price model for a new streaming service makes financial sense. But how does it sell consumers on needing it?

Fox and the NFL are taking aim directly at ESPN’s College Football Playoff games with a pair of marquee December Saturday contests this season.

Just days after Venu’s death, DirecTV proposed an alternative… that’s also incomplete. So again: Why are we still trying this?

Multiple college football bowl games make Inscape’s ranking of most-watched TV programming for Dec. 30 through Jan. 5, but none could beat the NFL.