Hot List: Larry, David And 13 Originals

Larry, David

If not for the horrible murder of Charlie Kirk, the week that passed might have been etched in the American media psyche as the one where Ellison’s Larry and David took center stage.

Larry became the world’s new richest human through a deal with Oracle and OpenAI. He now presides as the king of an empire that, in addition to critical infrastructure for the global information economy, now indirectly (but totally directly) includes SkyDance, aka Paramount’s papa, AKA the new suitors of Warner Bros. Discovery, led by his son, David.

This group is also leading the conversation on the forced TikTok spinoff, is gobbling up media properties that shape culture (South Park is just the start) and is infiltrating places like Oxford University.

What math are they doing exactly? Big Money + Distribution + Infrastructure + Influence = ???….. Sounds Musk-ily familiar.

Other questions from this week:

Why were YouTube’s NFL numbers (17mm) on the underwhelming side compared to Netflix (31mm)?

Why would Warner renew Nielsen amid a never ending correction or (in-correction) cycle?

What the hell does pay TV and news do if Pharma goes away?

Pharma on TV through 8 months of 2025, per iSpot.

Post Script: News It and Lose It

This newsletter was written from New Orleans at the Online News Association conference where news publishers, once fearful of AI, now pack the halls to learn how to AI vibe code without hallucinating the news.

It’s possibly a losing battle because the news in general so often resembles a hallucination, even when its simply a fair accounting of facts.

TV news on the other hand, is stuck with the job sharing facts while competing in a medium designed for entertainment. That too is a losing battle since personalized algorithms-where 75% of news is now consumed-are so often driving engagement through enragement.

And so we find ourselves here, wondering how and why these recurring tragedies could happen; yet knowing the answers all the same.

Jason Damata

Jason is the founder and CEO of Fabric Media, a media incubator and talent consortium. The company serves leading-edge TV disruptors- from data and analytics platforms to TV networks to emotional measurement companies. Damata has traveled the country for C-SPAN, where he worked with MSOs, produced educational political programming. He has served as CMO of Bebo when it was the world's 3rd largest social network, led marketing for Trendrr until it was acquired by Twitter and helped build the world's largest LIVE broadcast offering at explore.org where he built up a global syndication network. He is an analyst for companies on the edge of TV innovation such as iSpot, Inscape, Canvs, TNT and more.

http://linkedin.com/in/jasondamata
Previous
Previous

Hot Takes: The Biggest Change This Fall

Next
Next

CTV Comes For The SMB Market, AI Apps Get Their Own Measurement Resource