The Future Of Television. Dissected Daily.
Teaming Up For Programmatic, Moment-Based Streaming Ads
A new partnership from StreamLayer and Curated.Media aims to provide programmatic access to key moments during live sports (and other programming).
Tube Trends: Can YouTube Be Everything, Everywhere, All At Once?
At Upfronts, YouTube made the case that it IS TV. It’s hard to deny the platform has a hold on audience attention at this point.
As Advertisers Chase Outcomes, Smart TV OEMs Gain Ground
iSpot found that ad buying through smart TV OEMs jumped to 55% in 2026
NFL Will Counteract TV’s Spending Limits With More Streaming Packages
The NFL isn’t waiting for traditional TV to build out how it increases media revenues. It’s using streaming to grow revenues rapidly, with or without networks.
The Sorry State Of Super Bowl Advertising, iSpot Gives Creative Agencies A Secret Weapon
Why Super Bowl ads are both inevitable and sad, iSpot’s new SAGE gives insight into why people respond to ads.
From Measurement To Optimization: How Roku And iSpot Are Making Outcomes Matter In Streaming
iSpot’s Stu Schwartzapfel and Roku’s Miles Fisher unpack what a deeper integration between the two companies enables.
Tube Trends: How Kohl’s Is Using YouTube For Head Start On Holidays
With holiday shopping season already in full swing, Kohl’s is showing how to succeed early by using social video (and specifically, YouTube).
Hot List: YouTubeTV’s Fumble And Paramount’s Comeback
PLUS: TVREV’s new report on local, Alan Wolk on polling and the brand conundrum, hear from Premion’s Daniel Spinosa and Comscore’s Melinda Gladnick
Hot List: AI Creators, Amazon’s Attack on TTD, YouTube wins Late Night
TVREV’s new report on local, Alan Wolk on Paramount, AI creators, and more.
Expanded World Cup Gives Fox Big TV Win For Summer 2026
The 2026 FIFA Men’s World Cup will see a record 69 matches on Fox’s broadcast network, as the event moves back to summer while largely taking place in the U.S. next year.
Hot List: Is News Screwed? Plus TLDRs And Tales From The MIPP
PLUS: Brian Lamb explains C-SPAN to Rio Damata.
TV’s Ad Reach Consolidates, As Spend And Ad Minutes Grow
iSpot data from Q3 shows a TV landscape steadying, with more spend and ad minutes, while reach and airings decline slightly.