With holiday shopping season already in full swing, Kohl’s is showing how to succeed early by using social video (and specifically, YouTube).

PLUS: TVREV’s new report on local, Alan Wolk on polling and the brand conundrum, hear from Premion’s Daniel Spinosa and Comscore’s Melinda Gladnick

TVREV’s new report on local, Alan Wolk on Paramount, AI creators, and more.

The 2026 FIFA Men’s World Cup will see a record 69 matches on Fox’s broadcast network, as the event moves back to summer while largely taking place in the U.S. next year.

PLUS: Brian Lamb explains C-SPAN to Rio Damata.

This week we’ve got a new format.

iSpot data from Q3 shows a TV landscape steadying, with more spend and ad minutes, while reach and airings decline slightly.

PLUS: In this week’s Hot List must read, Alan Wolk builds his body of work about the Death of Monoculture.

The NFL wants to start renegotiation talks for its lucrative media rights four years before its opt-out clause, and TV can’t really say no.

The Masters has added Amazon Prime Video to its list of media partners, yet again opening up new opportunities around the event.

PLUS: Why were YouTube’s NFL numbers underwhelming side compared to Netflix? Why would Warner renew Nielsen? And more.

PLUS: Will Bari Weiss take over CBS News, how ATSC 3.0 could reinvent local media access, and more.

The NFL’s return means a lot to TV. We dive into the data behind iSpot’s new report to show just how much impact it has for networks and advertisers.

iSpot’s new first-half TV report showcases how streaming is growing steadily, primetime’s ability to survive, and the ad market’s increasing consolidation around top networks.

This year’s NBA Playoffs paid big dividends for advertisers year-over-year, as the league seemingly beat the “small market” allegations, especially for QSR brands.

iSpot CEO Sean Muller sat down with Media Cartographer Evan Shapiro for Big Brains to talk about helping advertisers unify their data.

In a panel hosted by Marketecture and TVREV, iSpot’s Stu Schwartzapfel and LinkedIn’s Lee Womer make a compelling case for why B2B marketers should be leaning into CTV.

An Innovator Spotlight conversation from “The CTV Playbook For B2B Marketers”, iSpot’s ‌Stuart Schwartzapfel‌ discusses how LinkedIn is using its rich professional data to drive precision-targeted CTV campaigns.

Also: Ad tech news from ISpot, Anoki, GSTV, The Trade Desk, TCL and Transmit

In this conversation, LinkedIn Business Development Manager Cat Perez shares how the company is making CTV more accessible and measurable for B2B marketers—offering self-serve targeting and independent performance validation via iSpot.