As the NFL’s 2026 schedule takes shape, the league appears to be quietly embracing its destiny as streaming-first.

The NFL isn’t waiting for traditional TV to build out how it increases media revenues. It’s using streaming to grow revenues rapidly, with or without networks.

Bad Bunny’s Gen Z appeal is a big part of the NFL’s larger efforts to get younger, and stay ahead of the streaming curve.

PLUS: Will Bari Weiss take over CBS News, how ATSC 3.0 could reinvent local media access, and more.

The NFL’s return means a lot to TV. We dive into the data behind iSpot’s new report to show just how much impact it has for networks and advertisers.

The NFL’s quest for an 18-game schedule seems like it’ll happen at some point, and could spur yet another lucrative subdivision of its TV rights as a result.

Sunday’s Big Game lived up to its high expectations, delivering record viewership for Paramount.

College Football’s consolidation looks assured following Sunday’s playoff selections that excluded Florida State.

NFL TV ad impressions have ballooned year-over-year, as a new report from iSpot shows.

Streaming exclusivity pushes to cut college football audiences into even smaller pieces… so why do it?

Big 12 expansion is less about pulling ahead than it is about keeping pace with a rapidly evolving TV rights environment for college football.

Executives from iSpot, Songtradr, CreatorIQ and Tubular Labs weigh in on this year’s Super Bowl

Brand Super Bowl spots are already all over YouTube, earning millions of views.

Inscape data shows how NFL watch-time grew as the playoff field shrunk, culminating in a big Conference Championship Sunday on Jan. 29.

VIZIO Ads’ new report shows the overlap between NFL and college football audiences, and how advertisers can create more reach with more show genres.

Sportsbooks roared back to TV as the 2022 NFL season first got underway, as iSpot data shows.

84% of viewers use a second screen when watching TV. Are you reaching them on all devices?

The NFL doesn’t “need’ streaming in the same way other leagues do. But that doesn’t stop it from making the most of streaming now to optimize its future.

The AAC replaced key departures with six new members. But do any of them register when it comes to what matters most? (interest from TV audiences)

ESPN's the big winner when the dust settles on Texas and Oklahoma's move to the SEC.