Independence will soon become more commonplace in local TV. Stations can either treat it as a setback — or see it as an opening to redefine their role in their respective communities.

Rob Manfred’s recent statements on MLB expansion and realignment take an interesting approach to greater national TV relevance.

Amazon Prime’s channel store is paying off in Europe too. The trick? It’s all turnkey as partner content is seamlessly integrated into the Amazon platform.

Everything you missed last week from TVREV

Tubi is making some serious creator moves with a Beastly deal that sounds a lot like syndication. Meanwhile, video “Clippers” are creating a whole new genre of advertising.

Local broadcast television is edging toward one of the biggest consolidation waves in its history; it’s beginning with the construction of co-owned station duopolies in markets across the country.

Bundles are returning in earnest now, as sports helps spur a return to centralized programming options for consumers (who have been clamoring for it).

In a post-superhero, post-pandemic marketplace, Brandon Katz looks at how Disney’s big screen dominance could boost both theaters and Disney’s streaming bundle heading into 2026.

Watch a conversation about how measurement is knowledge and knowledge is power.

Disney’s Bob Iger shook things up this week, announcing a major deal between ESPN and the NFL and a merger of the Disney+ and Hulu apps. Explainer-In-Chief Alan Wolk unpacks.

“Having our first party data integrated into SpringServe has been really key to making sure we're serving the most relevant ads and also being able to offer clients full service LG capabilities through programmatic,” said Kelly McMahon, LG Ads.

If FCC Chairman Brendan Carr truly believes in the importance of media localism, then he should stop treating it as deregulatory wishful thinking and start advocating for policies that directly support it.

The Howard Stern Show saw declining returns on YouTube, in an environment built from its model. But the program could learn a thing or two from social video as it eyes its next chapter.

In Part 2 of our new video series from Cannes, hear top executives from Seedtag, IRIS.TV, Paramount Advertising, and Comscore talk about creative solutions they’ve had to the industry’s biggest challenges.

Originals from Your Friends at TVREV

Back in 2012, the members of the 2nd Screen Society were pushing a future TV based on data from millions of users that fueled everything from targeted ads to better discovery to shoppable TV. They were just a decade too early.

The UK's Barb just handed the industry a data-driven way to push back on YouTube’s “we are TV” narrative. Justin Lebbon looks at how this will impact buyer behavior.

Why microvideo sites are still going strong and who is watching them. Plus the fallout effects of ChatGPT’s recent backslide

The NHL has no clear roadmap for aggregating rights, managing the financial shock of lost RSN revenue, or making the fan experience more seamless across markets.

Why do sequels do so much better than remakes? Like 11:1 box office ratio better? Brandon Katz has some thoughts.