iSpot’s Mark Myers Explains How Measurement Makes Better TV
In this episode iSpot’s Mark Myers explains to Jensen Mueller not just how they measure TV advertising on streaming, but also other ways how measurement makes things better for people at home.
For instance, Mark explains how iSpot helps companies not show “the same ad 15 times” to the same person, which saves frustration but also helps the advertiser save money.
Mark also explains how companies like Jeep used iSpot to measure what people like about an ad and also how TV ads were part of buying a Jeep or visiting one for a drive.
Thanks Jensen Muller for conducting the interview and Mark Myers for Explaining it to a Teenager. We hope you enjoy!
