Hot List: Truth Depends on How You Slice It
“We see things not as they are but as we are” - Anthony de Mello
To some, the biggest thing that happened this week was Trump’s Alaska summit. Fox unsurprisingly won the TV ratings war on that… and the battle over the number of clips that showed up all across social media.
To others, it was Taylor Swift announcing a new album on a podcast with the Kelce boys, clips of which crossed half a billion views on social video platforms, as per Tubular Labs, while the full podcast episode logged 15 million views in 48 hours on YouTube. These are numbers anyone would drool over, especially given the likely five-digit production budget.
Which story is bigger depends in large part on where in the market your interests sit and how anecdotes of a changing attention economy impact your business.
No matter what side of the TVREVolution you’re on, it seems you can always find the numbers to back you up.
Which is one reason we created TVREV, to provide you with cogent analysis so you can make sense of all the changes happening across the full media landscape, a landscape that seems to change with each passing day.
This week is no exception, with articles on clipping and the shifting sands of broadcast, Disney and Tubi, the great re-bundling and data on the latest streaming trends.
Enjoy our originals below, and the week ahead. And please, don’t be shy about your feedback. We’re listening.
-J. Damata
