YouTube’s Friday Night NFL Audience Highlights Specific Limitations

Was the NFL’s first free YouTube game a success? That’s tough to nail down, which showcases limitations (and opportunities).

John Cassillo 9/3/25 John Cassillo 9/3/25

As The NFL Returns, Its TV Ad Impact Remains Unmatched

The NFL’s return means a lot to TV. We dive into the data behind iSpot’s new report to show just how much impact it has for networks and advertisers.

Jason Damata 8/17/25 Jason Damata 8/17/25

Everything you missed last week from TVREV

John Cassillo 2/13/24 John Cassillo 2/13/24

Sunday’s Big Game lived up to its high expectations, delivering record viewership for Paramount.

John Cassillo 11/15/23 John Cassillo 11/15/23

NFL TV ad impressions have ballooned year-over-year, as a new report from iSpot shows.

Eleanor Semeraro 10/4/23 Eleanor Semeraro 10/4/23

The Oct. 1 night game had a notably higher viewership share than previous weeks, per Inscape.