The Future Of Television. Dissected Daily.
Tube Trends: Political Media Parlays Election Season Into YouTube Sponsor Success
Election season isn’t scaring various brands away from political media on YouTube this year, as Chartbeat data reveals.
Hot List: TV’s ROI Disparity: Streaming Whips Linear On Outcomes.
The latest TVREV originals.
Tube Trends: Who Should Be Advertising With The NBA On YouTube?
Using social video data to tell us brands likely to find success advertising with or sponsoring the NBA.
Hot List: Forces Tear Us Apart, Can Anything Bundle Us Back Together?
The latest TVREV originals.
Tube Trends: The Media That Gets The Most Out Of YouTube Shorts
Some media companies find YouTube Shorts success as part of a larger video strategy. How do they do it?
Tube Trends: Why 2-To-5 Minute Videos Are Media’s Sweet Spot
Chartbeat data shows that U.S. media doesn’t embrace 2-to-5 minute video formats, but evidence elsewhere says it works effectively.
Hot List: 18 Think Pieces on AI, Influencers and Fragmented FUBAR
The latest TVREV originals.
Tube Trends: The Curious Case of James Talarico
James Talarico’s late-night interviews have been moved to YouTube twice — and it may actually be helping the Senate candidate.
Tube Trends: Why Do Media Companies Avoid Lawn Care Videos?
Lawn care videos are dominated almost entirely by creators, but that makes for a golden opportunity for media.
Tube Trends: How Sports Super-Charges YouTube’s TV Pitch
YouTube has everything that advertisers would want from TV… except regular, long-form sports viewing.
Tube Trends: Media Cuts Out Middle Man On Creator-Like Content
Media companies are less interested in trying to make short and vertical video content to compete with creators recently. Instead, they’re just paying creators to make it for them.
Hot List: 20 Executives On Social, AI, Fragmentation, Culture, And More
The latest TVREV originals.
Tube Trends: What U.S. Media Can Learn From India On YouTube
Media & entertainment pages in India have flown past U.S. counterparts in terms of YouTube views. Why? And what can the U.S. take from that success?
