A look at the increasing footprint of creators during the Super Bowl, as the NFL and advertisers invite digital video further into its domain.

PLUS: Surviving the distraction economy, Alan Wolk’s Week in Review, and eliminating the FCC.

Chartbeat, Inc. CEO John Saroff explains how today’s media companies are using real-time data to understand how their content performs across owned platforms and distributed video ecosystems.

A&E isn’t shying away from the evolving way audiences are tuning in, embracing YouTube in a way that brings their programming directly to where viewers are.

PLUS: Alan Wolk on the Media Odyssey Podcast and more.

Disney+ is embracing short-form. But is it really just embracing owned video?

Over three quarters of YouTube views came via short-form videos last year, as data from Tubular Labs highlights.

YouTube taking over the Oscars broadcast changes how big events reach a broad TV audience (as YouTube expands itself further as a traditional TV alternative).

One of the biggest assets in a potential Netflix acquisition of Warner Bros. could be its enormous YouTube audience.

This year, retailers appear to be using YouTube much like they use traditional TV — making a lot of noise despite competition. But it’s paying off, at least when it comes to views.

With holiday shopping season already in full swing, Kohl’s is showing how to succeed early by using social video (and specifically, YouTube).

PLUS: Alan Wolk takes on the death of the sitcom, hear from LG’s Keith Norman, and don’t forget to download our new local TV report

Should brands be investing in Longs? Data reveals it’s an uphill battle on YouTube — but so is the overcrowded Shorts space.

The World Series was a global affair this fall, in part fueled by impressive performance for international videos on YouTube.

Jimmy Kimmel’s return has put up bigger numbers on late night TV, but those figures (and its potential relevance) get even bigger when looking at social video.

Audience figures for the Mariners (and Dodgers) are faring just fine so far — across TV and YouTube — which may quell fears of a West Coast World Series spelling doom for MLB ratings.

Everything you missed last week from TVREV

The Howard Stern Show saw declining returns on YouTube, in an environment built from its model. But the program could learn a thing or two from social video as it eyes its next chapter.

Disney+ adding Cocomelon is a smart move to bring in potential new viewers. But it could also work to flatten kids programming options in a way that erodes Disney’s advantage.

The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?