What is driving Oscars video trends in the lead-up to this year’s awards?

PLUS: Come see TVREV IRL. Check out the TVREV track in NYC March 11 at Marketecture Live III.

Late-night TV is under fire… but have already found YouTube as a workaround to the various challenges being lobbed at it.

PLUS: Come see TVREV IRL. Check out the TVREV track in NYC March 11 at Marketecture Live III.

MrBeast’s focus on giveaways has fueled all-time highs in views and engagement — and has laid the groundwork for content growth that brands and publishers haven’t necessarily picked up on yet.

Does social video have a “prime time” window? John Cassillo explores.

PLUS: ChatGPT’s ads thing, freeing the airwaves, audits and accreditation, and more

Comedies have shrunk as part of TV and movies, but they’re still alive and well on YouTube, as data from Tubular shows.

PLUS: ChatGPT’s ads thing, freeing the airwaves, audits and accreditation, and more

Bad Bunny’s Gen Z appeal is a big part of the NFL’s larger efforts to get younger, and stay ahead of the streaming curve.

A look at the increasing footprint of creators during the Super Bowl, as the NFL and advertisers invite digital video further into its domain.

PLUS: Surviving the distraction economy, Alan Wolk’s Week in Review, and eliminating the FCC.

Chartbeat, Inc. CEO John Saroff explains how today’s media companies are using real-time data to understand how their content performs across owned platforms and distributed video ecosystems.

A&E isn’t shying away from the evolving way audiences are tuning in, embracing YouTube in a way that brings their programming directly to where viewers are.

PLUS: Alan Wolk on the Media Odyssey Podcast and more.

Disney+ is embracing short-form. But is it really just embracing owned video?

Over three quarters of YouTube views came via short-form videos last year, as data from Tubular Labs highlights.

YouTube taking over the Oscars broadcast changes how big events reach a broad TV audience (as YouTube expands itself further as a traditional TV alternative).

One of the biggest assets in a potential Netflix acquisition of Warner Bros. could be its enormous YouTube audience.

This year, retailers appear to be using YouTube much like they use traditional TV — making a lot of noise despite competition. But it’s paying off, at least when it comes to views.