The Future Of Television. Dissected Daily.
Tube Trends: What Media Companies Can Learn From The World Cup
The World Cup provided media companies with some significant takeaways around how to handle future events — with or without broadcast rights.
Tube Trends: How 2-To-5 Minute Videos Are Making A Comeback
Shorts are still big. But for media companies, 2-to-5 minute videos are gaining steam in 2026.
Tube Trends: Media Emphasizes Theatrical For Summer Movie Season
Theatrical trailers made up many of the most-viewed U.S. media videos in June 2026, as these creators push for movie audiences.
Tube Trends: U.S. News Publishers Lean Into Sports On YouTube
U.S. news & politics publishers are leaning into sports to capitalize on a busy June. But is it a sustainable focus given volume required?
Tube Trends: How ESPN Is Covering World Cup Without TV Rights
ESPN doesn’t have World Cup rights, but is still finding ways to cover the event via social video.
Tube Trends: World Cup Gives Brands Rare Chance To Connect Globally
The biggest World Cup ever gives brands an opportunity to forge global audience connections — something many are doing via YouTube already.
Tube Trends: ‘Backrooms’ Takes Box Office, TikTok By Storm
A24’s “Backrooms” was a box office sensation this weekend, thanks in part to TikTok hype that drove butts in seats at the theater.
Tube Trends: On YouTube, Colbert Lands Where Fans Already Are
Colbert’s potential YouTube move is a migration to where he — and the rest of traditional late night — has already established an engaged audience.
Tube Trends: How YouTube Creators Are Using Longer Videos To Compete With TV
YouTube wants its creators to make more TV-like content. From a run-time perspective, the transition is already happening on the platform.
Tube Trends: Can YouTube Be Everything, Everywhere, All At Once?
At Upfronts, YouTube made the case that it IS TV. It’s hard to deny the platform has a hold on audience attention at this point.
