The Future Of Television. Dissected Daily.
Tube Trends: World Cup Gives Brands Rare Chance To Connect Globally
The biggest World Cup ever gives brands an opportunity to forge global audience connections — something many are doing via YouTube already.
Tube Trends: ‘Backrooms’ Takes Box Office, TikTok By Storm
A24’s “Backrooms” was a box office sensation this weekend, thanks in part to TikTok hype that drove butts in seats at the theater.
Tube Trends: On YouTube, Colbert Lands Where Fans Already Are
Colbert’s potential YouTube move is a migration to where he — and the rest of traditional late night — has already established an engaged audience.
Tube Trends: How YouTube Creators Are Using Longer Videos To Compete With TV
YouTube wants its creators to make more TV-like content. From a run-time perspective, the transition is already happening on the platform.
Tube Trends: Can YouTube Be Everything, Everywhere, All At Once?
At Upfronts, YouTube made the case that it IS TV. It’s hard to deny the platform has a hold on audience attention at this point.
Tube Trends: How YouTube Has Turned Itself Into a Sports Hub
YouTube has seen enormous growth as a hub for sports content worldwide. Now comes the hard part: Merging highlight behavior with live game watching.
Hot List: Reflections From Possible, AI Robots Paid As Actors, More
The latest TVREV originals.
Tube Trends: Now Creators Are Taking Over The NFL Draft
The NFL’s YouTube strategy around the NFL Draft has a long-form creator flavor to it.
Tube Trends: How TurboTax Owns Tax Season On YouTube
TurboTax’s 2026 approach to tax season shows how a brand can use social video to drive significant audience reach and control conversation in the lead-up to a specific event.
Tube Trends: NFL’s Impending YouTube Deal Shows Where Ball Is Heading
The NFL’s potential YouTube deal is about more than just money. It’s about the future of TV.
Tube Trends: Eventful Q1 Fuels Cable News YouTube Views Increases
A tumultuous March of news drove increased YouTube viewership for cable networks like Fox News, CNN and MS Now, as Tubular data revealed.
Tube Trends: Summer House Scandal Spurs Social Spike For Show
It’s been less than a week since “Scamanda” broke and Summer House hype is growing rapidly on social video as fans try to sleuth out where it all went sideways.
Tube Trends: How Are Brands Scoring On Social With March Madness?
Which brands are finding ways to engage with fans on social video via the excitement around March Madness?
Tube Trends: Spider-Man Spins Web Of Video Success
Spider-Man’s social video success showcases just how big the character is — at a time when there are doubts about the superhero genre.