This year, retailers appear to be using YouTube much like they use traditional TV — making a lot of noise despite competition. But it’s paying off, at least when it comes to views.

With holiday shopping season already in full swing, Kohl’s is showing how to succeed early by using social video (and specifically, YouTube).

PLUS: Alan Wolk takes on the death of the sitcom, hear from LG’s Keith Norman, and don’t forget to download our new local TV report

Should brands be investing in Longs? Data reveals it’s an uphill battle on YouTube — but so is the overcrowded Shorts space.

The World Series was a global affair this fall, in part fueled by impressive performance for international videos on YouTube.

Jimmy Kimmel’s return has put up bigger numbers on late night TV, but those figures (and its potential relevance) get even bigger when looking at social video.

Audience figures for the Mariners (and Dodgers) are faring just fine so far — across TV and YouTube — which may quell fears of a West Coast World Series spelling doom for MLB ratings.

Everything you missed last week from TVREV

The Howard Stern Show saw declining returns on YouTube, in an environment built from its model. But the program could learn a thing or two from social video as it eyes its next chapter.

Disney+ adding Cocomelon is a smart move to bring in potential new viewers. But it could also work to flatten kids programming options in a way that erodes Disney’s advantage.

The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?

An eventful March fueled audience and watch-time growth for TV news publishers across social video, as data from Tubular Labs reveals.

This week’s TVREV Hot List explores the looming impact of AI on TV, fresh momentum in measurement from Comscore, iSpot, and Tubular, and why smart monetization is key as CTV proves its growing value with massive March Madness reach.

People are increasingly using social media for how-tos and DIYs — including around food & drink, which used to be the domain of Food Network.

TVREV originals this week from analysts who tell it like it is.

TV news publishers are changing the way they approach digital video, seemingly to adapt to consumers’ shift toward watching more YouTube content on TVs.

Now that election day is upon us, I set off to find some data from this spin cycle that can deepen my understanding of the attention economy. Some data that isn’t a poll funded by an agenda, but receipts of views and ad impressions that reveal real behaviors by companies and people. A work in progress, but so far here is what I’ve found:

News publishers are still leaning into Donald Trump in the month leading up to the 2024 U.S. Presidential election — as data from Tubular Labs shows.

All the originals in one place

The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.