At Upfronts, YouTube made the case that it IS TV. It’s hard to deny the platform has a hold on audience attention at this point.

iSpot found that ad buying through smart TV OEMs jumped to 55% in 2026

The latest TVREV originals.

YouTube has seen enormous growth as a hub for sports content worldwide. Now comes the hard part: Merging highlight behavior with live game watching.

The latest TVREV originals.

The NFL’s YouTube strategy around the NFL Draft has a long-form creator flavor to it.

Streaming was meant to broaden audiences. But in recent years, core streamers are more concentrated and narrow. What are the implications for Hollywood?

PLUS: Alan Wolk on Netflix’s shaky ad business, Tim Hanlon on why USDTV might deserve a second chance, and a episode 6 of In the Vicinity.

TurboTax’s 2026 approach to tax season shows how a brand can use social video to drive significant audience reach and control conversation in the lead-up to a specific event.

Following a rough 2025, ‘Zootopia 2’ marked a rebound for theatrical films performing on Disney+. Will ‘Avatar: Fire & Ash,’ ‘Hoppers’ and ‘Star Wars’ extend the streak?

The NFL’s potential YouTube deal is about more than just money. It’s about the future of TV.

PLUS: Netflix and Amazon resume boiling the frogs, CBS’s late-night exit, and more

Paramount & Warner Bros. films produce similar levels of audience demand while Paramount+ and HBO Max share a significant overlap in U.S. customers. Here’s why that’s both an advantage and a challenge.

A tumultuous March of news drove increased YouTube viewership for cable networks like Fox News, CNN and MS Now, as Tubular data revealed.

PLUS: Alan Wolk is writing a book!

It’s been less than a week since “Scamanda” broke and Summer House hype is growing rapidly on social video as fans try to sleuth out where it all went sideways.

PLUS: Alan Wolk says goodbye to Sora, Tim Hanlon on Nexstar-Tegna, a new episode of In the Vicinity, and more

‘Project Hail Mary’ is a certified box office hit. But the data suggests Amazon should be just as excited for the film’s performance on streaming.

PLUS: Alan Wolk the Oscars reckoning, Tim Hanlon looks at FCC license threats, and a new episode of In the Vicinity

Spider-Man’s social video success showcases just how big the character is — at a time when there are doubts about the superhero genre.