Hot List: NewFront Dunks, Consolidations In Local

“We live in an impatient world. Everybody is always looking for the next big Kobe, the next big LeBron, the next big Twitter”- Shaq

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It’s an amazing day to see the future of TV on display. After a double header for YouTube, Walmart - VIZIO are opening the IAB NewFronts with Shaq. LG Ads is at Webster Hall. That’s just Monday.

Look for Walmart - VIZIO to champion the growth trajectory of their operating system and Unified Customer Experience, which enables a single logon that crosses the bridge between the world’s largest retailer and 30% of American Households. That was fast.

It wasn’t so long ago that a few young agency bucks came together to try and help web video stand up the NewFronts. Among them, a young Paul Kontonis whose memory we honor at Paul Kontonis.Life

Some great originals this week!!! Until next!

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The Oscars Reckon With The End Of The Monoculture - Alan Wolk

Mass Audiences Aren’t Dead: 5 Takeaways From Index Exchange At Marketecture Live - Jessika Walsten

NEW PODCAST EPISODE: The Digital Divide: Can Local Media Finally Move Beyond Linear?

Why FCC License Threats Over TV News Are Mostly Political Theater - Tim Hanlon

Europe Is Not America, Your Strategy Shouldn't Be Either - Marion Ranchet

Before You Commit At NewFronts, Ask One More Question - Graham McKenna

FREE SPECIAL REPORT: All Grown Up: FAST Comes Of Age from Alan Wolk

Tubi Report Finds Increased Interest in Ad-Supported Streaming - Jon Lafayette

Once Upon A Time In The West - Alan Wolk

Why Is Cadbury STILL Airing Their Creme Egg Spots 40+ Years On? - Sal Tuzzeo

Rolex, Burger King Lead for Ad Time at Oscars - Eleanor Semeraro

A Vote For Putting Political Ads On YouTube - Jon Lafayette

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VideoAmp Adds Data From SiriusXM, National CineMedia to Audience Planning Tool [Variety]

• TL;DR: VideoAmp is expanding its cross-platform planning tool by integrating first-party audience data from SiriusXM Media and National CineMedia, giving advertisers a more unified view across audio, streaming, and cinema.

LinkedIn is making a big play for streaming TV ad dollars [Business Insider]

• TL;DR: LinkedIn is expanding into connected TV advertising through a new partnership with The Trade Desk, its first DSP integration for CTV campaigns.

New Report 'Brings the Receipts' on ROI of Women's Sports Ads [Adweek]

• TL;DR: A new report from WPP Media finds that advertising in women’s sports is delivering outsized ROI, with ad impressions up 79% YoY and engagement 20% higher than non-sports TV.

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ICYMI

• Samsung Ads launches Product Carousel [Advanced Television]

• Nielsen 'Blind Spot' Gets A Little Blinder, Will Cease Monitoring Many TV Markets [MediaPost]

• Nielsen: Sports continues to prop up ad-supported TV [Marketing Dive]

• Report: Streaming the most engaging entertainment channel [Advanced Television]

Hanlon’s Local Links

• How A Deep State Bureaucrat Became Trump’s ‘Fake News’ Enforcer - Kelcee Griffis [Bloomberg Businessweek]

• An Open Letter To Chairman Carr - Emily Barr [TVNewsCheck]

• Ex-FCC Republicans Urge Congress To Step In Over ‘Unfit’ Carr - George Winslow [TVTech]

• NBCUniversal Exits First-Run Syndication Business; ‘Access Hollywood’, ‘Steve Wilkos,’ ‘Karamo’ & ‘Access Live’ To End - Nellie Andreeva [Deadline]

• Mets Bringing Real-time Radio Broadcast Option To Fans At Citi Field In 2026 - Joe Pantorno [amNY]

• Meet The Meteorologists Leaving Broadcast Behind - Elizabeth Hewitt [Columbia Journalism Review]

• Boston Startup EdgeBeam Wants To Use TV Airwaves To Replace GPS - Aaron Pressman [Boston Globe]