Hot List: TV’s Spring is Back
“I’ve bought so many VIZIO TVs. Y'all need to change that Z to a S. VIZIO by Shaq.”- Shaquille O’Neal, during the 2026 Walmart | VIZIO NewFront presentation.
Baseball is back. This time with robots deciding balls and strikes and faster pitch counts. Will last century's sport have a chance attracting finger flipping kids?
NCAA Tournament is back, this time with the women’s tournament expanding the pool of viewership, thanks to network execs that realize that creating more availability also generates more demand. Read how brands are blowing NCAA buzz on social video in Cassillo’s latest.
The NewFronts are back. This time with the world’s largest retailer now owning the TV journey for 30% of American households, the world’s largest video platform (YouTube) bending internet experiences into TV frameworks, and the mighty Kabletown(Comcast) selling homework it already graded for you. How nice. *Kudos to the YouTube channels that pretend like their huge traffic isn’t bolstered by .001 click farms, and warning to media buyers, some of these things are not like the others. There is no content measurement that can save you. Read Alan’s take this week for more.
Protests are back in our streets. This time with more choices to shout! War, inflation, corruption, oh my! At least it’s now easier to ignore, what with less TV news coverage, and less people tuning in to TV as the source of shared culture and truth.
Innovation inLocal media is back, this time with solutions for broadcasters to sell Joe’s Pizza TV/ streaming/ radio and OOH in one shot and major consolidations (listen to In the Vicinity Podcast for more from Jim and Tim).
And TVREV is back IRL! This time in Portugal in April and Denver in June with Stream TV, at Possible and Cannes and in a local VIP dinner near you. Holler if you want to get involved.
