PLUS: Alan Wolk on YouTube winning or losing, Tim Hanlon’s take on the end of the RSN era, and a new episode of In the Vicinity

PLUS: Come see TVREV IRL. Check out the TVREV track in NYC March 11 at Marketecture Live III.

PLUS: Come see TVREV IRL. Check out the TVREV track in NYC March 11 at Marketecture Live III.

Research continues to show that live sports viewers are among the most attentive audiences in media

In 2024, Netflix continues to refine its strategy with a focus on subscriber retention, high-quality content, earned media, and smart investments in live sports, ensuring its position as a leader in the streaming industry.

The case for television’s return to its pre-Golden Age mass market roots and why live content is heating up again.

Will Max’s new Sports bundle make them “Must Have TV” and what the JIC and the MRC need to do to make sure the new alternative currencies succeed.

The six key facets of FAST 2.0, the next evolution of the FAST ecosystem.

Amazon is promising lots of experimentation with the viewer experience when it launches its version of the NFL’s Thursday Night Football in a few weeks. Will the shift of sports to streaming service set off an explosion of experiments as leagues and media partners try to entice younger audiences to watch?

Live sporting events were the last exclusive part of the cable bundle; new box office releases were similarly exclusive. Their arrival to streaming signals that we have arrived at a tipping point. 

The past week has seen two pretty important happenings in the world of sports content, with Sinclair's RSN buy and FloSports' CAA deal.