Sports rights conversations have focused primarily around Fox and ESPN in recent years, but NBC has quietly made itself into a power player on the back of premium events.

The World Series was a global affair this fall, in part fueled by impressive performance for international videos on YouTube.

The 2026 FIFA Men’s World Cup will see a record 69 matches on Fox’s broadcast network, as the event moves back to summer while largely taking place in the U.S. next year.

PLUS: Brian Lamb explains C-SPAN to Rio Damata.

F1 is coming to Apple in 2026 — but does that mean anything for either without a larger Apple investment in sports?

Audience figures for the Mariners (and Dodgers) are faring just fine so far — across TV and YouTube — which may quell fears of a West Coast World Series spelling doom for MLB ratings.

iSpot data from Q3 shows a TV landscape steadying, with more spend and ad minutes, while reach and airings decline slightly.

MLB’s 2025 season was a success on TV — now how does it grow on that when the possible outcomes have such a wide range of audience possibilities?

MLB’s rumored new deal with ESPN could set the stage for the end of the regional sports network era.

Rob Manfred’s recent statements on MLB expansion and realignment take an interesting approach to greater national TV relevance.

MLS is punting on a decision around aligning to the FIFA calendar for now; but is it simply too late to make a change at this point, especially when surveying the U.S. TV landscape?

As ESPN closes in on potential new additions like NFL media and the MLB rights it recently walked away from, its streaming strategy is starting to become clearer.

After months of talk around what ESPN and MLB’s split meant for everyone… the two may wind up back together in a way that benefits both parties.

This year’s NBA Playoffs paid big dividends for advertisers year-over-year, as the league seemingly beat the “small market” allegations, especially for QSR brands.

On-field rule changes have helped MLB embrace younger fans. The league is now eyeing an expansion into more TikTok content as baseball’s social video success grows.

ESPN’s price model for a new streaming service makes financial sense. But how does it sell consumers on needing it?

2 weeks worth of TVREV originals and Measure snackables

ESPN and MLB going their separate ways on game rights could be a major fork in the road for televised sports (or at least, baseball).

Just days after Venu’s death, DirecTV proposed an alternative… that’s also incomplete. So again: Why are we still trying this?

Roku aims to become a major player in sports streaming, predicting that by 2025, two-thirds of sports viewing hours will be streamed, with personalized, interactive experiences for fans and advertisers.