The biggest World Cup ever gives brands an opportunity to forge global audience connections — something many are doing via YouTube already.

Colbert’s potential YouTube move is a migration to where he — and the rest of traditional late night — has already established an engaged audience.

YouTube wants its creators to make more TV-like content. From a run-time perspective, the transition is already happening on the platform.

At Upfronts, YouTube made the case that it IS TV. It’s hard to deny the platform has a hold on audience attention at this point.

The NFL’s YouTube strategy around the NFL Draft has a long-form creator flavor to it.

TurboTax’s 2026 approach to tax season shows how a brand can use social video to drive significant audience reach and control conversation in the lead-up to a specific event.

A tumultuous March of news drove increased YouTube viewership for cable networks like Fox News, CNN and MS Now, as Tubular data revealed.

It’s been less than a week since “Scamanda” broke and Summer House hype is growing rapidly on social video as fans try to sleuth out where it all went sideways.

Which brands are finding ways to engage with fans on social video via the excitement around March Madness?

Spider-Man’s social video success showcases just how big the character is — at a time when there are doubts about the superhero genre.

What is driving Oscars video trends in the lead-up to this year’s awards?

Late-night TV is under fire… but have already found YouTube as a workaround to the various challenges being lobbed at it.

MrBeast’s focus on giveaways has fueled all-time highs in views and engagement — and has laid the groundwork for content growth that brands and publishers haven’t necessarily picked up on yet.

Does social video have a “prime time” window? John Cassillo explores.

Comedies have shrunk as part of TV and movies, but they’re still alive and well on YouTube, as data from Tubular shows.

Bad Bunny’s Gen Z appeal is a big part of the NFL’s larger efforts to get younger, and stay ahead of the streaming curve.

As AI-fueled video floods YouTube, brands chasing efficiency risk alienating consumers — and undermining YouTube’s push to win TV ad dollars.

A&E isn’t shying away from the evolving way audiences are tuning in, embracing YouTube in a way that brings their programming directly to where viewers are.

Disney+ is embracing short-form. But is it really just embracing owned video?

Over three quarters of YouTube views came via short-form videos last year, as data from Tubular Labs highlights.