James Talarico’s late-night interviews have been moved to YouTube twice — and it may actually be helping the Senate candidate.

Lawn care videos are dominated almost entirely by creators, but that makes for a golden opportunity for media.

Media companies are less interested in trying to make short and vertical video content to compete with creators recently. Instead, they’re just paying creators to make it for them.

Spider-Man’s latest box office triumph had some supersized help from social video hype.

The World Cup provided media companies with some significant takeaways around how to handle future events — with or without broadcast rights.

Theatrical trailers made up many of the most-viewed U.S. media videos in June 2026, as these creators push for movie audiences.

ESPN doesn’t have World Cup rights, but is still finding ways to cover the event via social video.

The biggest World Cup ever gives brands an opportunity to forge global audience connections — something many are doing via YouTube already.

Colbert’s potential YouTube move is a migration to where he — and the rest of traditional late night — has already established an engaged audience.

YouTube wants its creators to make more TV-like content. From a run-time perspective, the transition is already happening on the platform.

At Upfronts, YouTube made the case that it IS TV. It’s hard to deny the platform has a hold on audience attention at this point.

The NFL’s YouTube strategy around the NFL Draft has a long-form creator flavor to it.

TurboTax’s 2026 approach to tax season shows how a brand can use social video to drive significant audience reach and control conversation in the lead-up to a specific event.

A tumultuous March of news drove increased YouTube viewership for cable networks like Fox News, CNN and MS Now, as Tubular data revealed.

It’s been less than a week since “Scamanda” broke and Summer House hype is growing rapidly on social video as fans try to sleuth out where it all went sideways.

Which brands are finding ways to engage with fans on social video via the excitement around March Madness?

Spider-Man’s social video success showcases just how big the character is — at a time when there are doubts about the superhero genre.

What is driving Oscars video trends in the lead-up to this year’s awards?

Late-night TV is under fire… but have already found YouTube as a workaround to the various challenges being lobbed at it.

MrBeast’s focus on giveaways has fueled all-time highs in views and engagement — and has laid the groundwork for content growth that brands and publishers haven’t necessarily picked up on yet.