What is driving Oscars video trends in the lead-up to this year’s awards?

Late-night TV is under fire… but have already found YouTube as a workaround to the various challenges being lobbed at it.

MrBeast’s focus on giveaways has fueled all-time highs in views and engagement — and has laid the groundwork for content growth that brands and publishers haven’t necessarily picked up on yet.

Does social video have a “prime time” window? John Cassillo explores.

Comedies have shrunk as part of TV and movies, but they’re still alive and well on YouTube, as data from Tubular shows.

Bad Bunny’s Gen Z appeal is a big part of the NFL’s larger efforts to get younger, and stay ahead of the streaming curve.

As AI-fueled video floods YouTube, brands chasing efficiency risk alienating consumers — and undermining YouTube’s push to win TV ad dollars.

A&E isn’t shying away from the evolving way audiences are tuning in, embracing YouTube in a way that brings their programming directly to where viewers are.

Disney+ is embracing short-form. But is it really just embracing owned video?

Over three quarters of YouTube views came via short-form videos last year, as data from Tubular Labs highlights.

One of the biggest assets in a potential Netflix acquisition of Warner Bros. could be its enormous YouTube audience.

This year, retailers appear to be using YouTube much like they use traditional TV — making a lot of noise despite competition. But it’s paying off, at least when it comes to views.

Should brands be investing in Longs? Data reveals it’s an uphill battle on YouTube — but so is the overcrowded Shorts space.

The World Series was a global affair this fall, in part fueled by impressive performance for international videos on YouTube.

Jimmy Kimmel’s return has put up bigger numbers on late night TV, but those figures (and its potential relevance) get even bigger when looking at social video.

On-field rule changes have helped MLB embrace younger fans. The league is now eyeing an expansion into more TikTok content as baseball’s social video success grows.

Disney+ adding Cocomelon is a smart move to bring in potential new viewers. But it could also work to flatten kids programming options in a way that erodes Disney’s advantage.

The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?

An eventful March fueled audience and watch-time growth for TV news publishers across social video, as data from Tubular Labs reveals.

Pay TV is recovering through persistence, but new disruptions keep reshaping the ride… PLUS: 2 free reports and 15 originals