The Future Of Television. Dissected Daily.
TV’s Ad Reach Consolidates, As Spend And Ad Minutes Grow
iSpot data from Q3 shows a TV landscape steadying, with more spend and ad minutes, while reach and airings decline slightly.
Hot List: Survival in the Tilly Norwood Era, Larry/David’s New Stack
PLUS: In this week’s Hot List must read, Alan Wolk builds his body of work about the Death of Monoculture.
Hot List: Slowly, Then All At Once: AI Ads, Kimmel
The real game-changer this week is the wave of AI-powered ad tools hitting the market—Roku, Amazon, and Comcast all launching within days of each other.
Hot List: Larry, David And 13 Originals
PLUS: Why were YouTube’s NFL numbers underwhelming side compared to Netflix? Why would Warner renew Nielsen? And more.
YouTube’s Friday Night NFL Audience Highlights Specific Limitations
Was the NFL’s first free YouTube game a success? That’s tough to nail down, which showcases limitations (and opportunities).
Good For TV And Advertising, Football Is Back
PLUS: Will Bari Weiss take over CBS News, how ATSC 3.0 could reinvent local media access, and more.
TV REVisionists: Using AI To Gain Actual Human Insights—Megan Daniels Of MX8 Labs
The Revisionists: How AI is Being Used to Transform Viewer/Consumer Research- A Conversation with Megan Daniels of MX8 Labs
Viewers Crave More Authentic Stories About Work, Family and Caregiving
A study from New America and MarketCast highlights a significant business opportunity for streamers around relatable storytelling.
As The NFL Returns, Its TV Ad Impact Remains Unmatched
The NFL’s return means a lot to TV. We dive into the data behind iSpot’s new report to show just how much impact it has for networks and advertisers.
YouTube Viewership Highlights Crossroads For Howard Stern Show
The Howard Stern Show saw declining returns on YouTube, in an environment built from its model. But the program could learn a thing or two from social video as it eyes its next chapter.
iSpot Data: Streaming, Primetime TV Ad Reach Keep Rising
iSpot’s new first-half TV report showcases how streaming is growing steadily, primetime’s ability to survive, and the ad market’s increasing consolidation around top networks.
The Spiderverse of Measurement: Comscore’s CMO On Rebooting TV Metrics
At Cannes Lions, Marketecture Media co-founder Jeremy Bloom sat down with Jackelyn Keller, CMO of Comscore, to talk about the future of measurement.
Hot List: So Many Curiosities, So Little Time
In this week’s TVREV must read, Alan Wolk coins another keeper term connected to this phenom, “Feudal Media”.
NBA Playoffs Paid Off Big For Advertisers This Year
This year’s NBA Playoffs paid big dividends for advertisers year-over-year, as the league seemingly beat the “small market” allegations, especially for QSR brands.
Leading Through Transformation: How Marketcast’s Amy Fenton Builds Teams For The Future
Marketecture Media’s Jeremy Bloom recently sat down with Marketcast’s Amy Fenton to discuss her leadership approach, Marketcast’s entertainment roots, and how the company is evolving to meet the demands of an AI-driven ad world.
Validating Data Quality: How PMG And Truthset Are Building Smarter Marketing Workflows
Marketecture Media’s Ari Paparo sat down with PMG’s Crissi Cupak, and Truthset’s Scott McKinley to explore a new partnership bringing data accuracy ratings into PMG’s Alli platform.
Hot List Originals: How Retailers Rocked Cannes
Cannes was all buzz, but Amazon and Walmart dropped the real bombshells in TV ads—what it all means is still up in the air.