The Future Of Television. Dissected Daily.
Which Brands Voted For Election Night TV Ad Impressions?
Which brands advertised against Election Night coverage this year?
World Series Goes Head-To-Head With Football On Broadcast TV
Data from VIZIO’s Inscape shows how this year’s World Series went to-to-toe with the NFL and college football when it comes to broadcast viewership.
How ‘Chicken’ Are CNN Viewers?
Data from Tubular Labs shows CNN social video viewers are likely shopping Amazon for chicken and turkey products (among other categories).
Candy Sweetens TV Ad Approach Ahead Of Halloween
iSpot data shows which candy brands were getting in front of consumers in the lead-up to Halloween this year.
Hermès Shoppers Want To Visit Vegas
Categories data from Tubular Labs shows Hermès shoppers have a high affinity for social video content about visiting Las Vegas.
Yellowstone’s Peak Performance On TV
Data from VIZIO’s Inscape highlights how much of a hit Yellowstone is for Paramount Network.
How VIZIO Is Using Data To Help Figure Out The Programming Puzzle On Its FAST
VIZIO’s Katherine Pond explains how the company’s ACR data helps her team make better programming decisions on their WatchFree+ FAST.
Food Network’s Audience Is Hungry For Insurance
A consumer insights report from Tubular Labs looks at the online habits of Food Network’s social audience.
CPG Brands Turn The Tide In Q3
iSpot shared a list of the most seen CPG brands on TV last quarter by share-of-voice (SOV), ahead of its new Q3 report.
Political CTV Ad Campaigns Are Cranking Ahead of Midterms
As the midterms approach, Madhive found that average daily political impressions on connected TV are up 96% in October vs. September this year.
In Big Data, It’s Hard To Tell Who’s Home
Truthset found that family data is often incorrect within big data sets.
The TV Interface Is the Key To Pretty Much Everything
The recent deal between VIZIO and SpringServe to implement Tiles, highlights the growing importance of the TV operating system.
MLB Playoffs A Hit In Primetime
Data from VIZIO’s Inscape shows that the MLB Playoffs have scored in primetime since Oct. 7.
New Spanish-Language TV Programming Makes A Splash
iSpot’s new Q3 TV advertising report highlights the top programs for Spanish-language TV ad impressions, including several newcomers year-over-year.
Amazon Leads NFL Youth Movement
Amazon’s Thursday Night Football has seen higher viewership overall, and significant growth among 18-to-34 year-old audiences.
A ‘Hack’ Of An Opportunity With Food & Beverage Videos
Tubular Labs video category data reveals which food & beverage video topics can create new opportunities for brands, creators and publishers — plus what audiences are shopping for after watching.
Indeed, Amazon Make Bigger Splashes With Q3 TV Advertising
New Q3 TV advertising data from iSpot shows Amazon’s surge last quarter, while revealing year-over-year increases from brands like Indeed, Target, Arby’s and more as well.
CTV Helps Travel Ads Take Off
VIZIO’s recent case study shows how its Household Connect shows how Household Connect led to better campaign results for one travel brand.
Gucci Shoppers’ Social Video Habits May Not Be What You Think They Are
Data from Tubular Labs shows how assumptions about Gucci’s shoppers may be false, as social video data points to a different consumer profile.
Hot Takes: How Should The TV Industry Protect Consumer Privacy?
Our TVREV Thought Leaders Circle members weigh in on why consumer privacy is so important and what steps the TV industry needs to take to ensure that it is respected.

