New Spanish-Language TV Programming Makes A Splash

Data & Measurement
Written By John Cassillo

iSpot’s new Q3 report dives into every angle of last quarter’s TV advertising, including the top shows for Spanish-language ad impressions. Notably, four of the top 10 programs in Q3 didn’t appear on U.S. TV last year – led by telenovela La Herencia, which was No. 2 by share of Spanish-language TV ad impressions with 4.86%. The show debuted on Las Estrellas in Mexico earlier this year, before jumping to Univision in the U.S.

(via iSpot)

  • Reality shows delivered impressions for Spanish-language ads: La Casa De Los Famosos (a Spanish-language version of Celebrity Big Brother) was the top show for Telemundo in Q3 despite only airing for half of the quarter.

  • Top Chef VIP was a newcomer for Telemundo as well in early August, yet delivered nearly 4% of all Spanish-language TV ad impressions.

  • Year-over-year, the top Q3 programming for Spanish-language TV ad impressions turned over significantly, as six of the top 10 were not at top of the list for Q3 last year.

John Cassillo

John covers streaming, data and sports-related topics at TVREV, where he’s contributed since 2017.

https://tvrev.com
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