Madhive’s Anthony Campanella on why massive sport events are the playgrounds of local brands.

The Knicks making the NBA Finals will give the league a nice TV boost and some compelling narratives to close out a successful first season of the league’s new media deal.

YouTube has seen enormous growth as a hub for sports content worldwide. Now comes the hard part: Merging highlight behavior with live game watching.

In Episode 8 of In the Vicinity, local media veteran Tim Hanlon is joined by a guest this week, Anthony Campanella, VP, Inventory Partnerships & Operations, Madhive.

The recent surge of games returning to broadcast television may represent something closer to a transitional solution than a permanent one.

in a move that could topple the larger regional sports network model, nine MLB teams have cancelled contracts with FanDuel Sports Network.

Sports rights conversations have focused primarily around Fox and ESPN in recent years, but NBC has quietly made itself into a power player on the back of premium events.

F1 is coming to Apple in 2026 — but does that mean anything for either without a larger Apple investment in sports?

The NFL wants to start renegotiation talks for its lucrative media rights four years before its opt-out clause, and TV can’t really say no.

The Masters has added Amazon Prime Video to its list of media partners, yet again opening up new opportunities around the event.

MLB’s rumored new deal with ESPN could set the stage for the end of the regional sports network era.

Rob Manfred’s recent statements on MLB expansion and realignment take an interesting approach to greater national TV relevance.

Bundles are returning in earnest now, as sports helps spur a return to centralized programming options for consumers (who have been clamoring for it).

MLS is punting on a decision around aligning to the FIFA calendar for now; but is it simply too late to make a change at this point, especially when surveying the U.S. TV landscape?

iSpot’s new first-half TV report showcases how streaming is growing steadily, primetime’s ability to survive, and the ad market’s increasing consolidation around top networks.

As ESPN closes in on potential new additions like NFL media and the MLB rights it recently walked away from, its streaming strategy is starting to become clearer.

After months of talk around what ESPN and MLB’s split meant for everyone… the two may wind up back together in a way that benefits both parties.

What’s next for local NBA TV broadcasts? A hybrid model that combines the best of old and new.

This year’s NBA Playoffs paid big dividends for advertisers year-over-year, as the league seemingly beat the “small market” allegations, especially for QSR brands.

ESPN’s price model for a new streaming service makes financial sense. But how does it sell consumers on needing it?