Sports rights conversations have focused primarily around Fox and ESPN in recent years, but NBC has quietly made itself into a power player on the back of premium events.

F1 is coming to Apple in 2026 — but does that mean anything for either without a larger Apple investment in sports?

The NFL wants to start renegotiation talks for its lucrative media rights four years before its opt-out clause, and TV can’t really say no.

The Masters has added Amazon Prime Video to its list of media partners, yet again opening up new opportunities around the event.

MLB’s rumored new deal with ESPN could set the stage for the end of the regional sports network era.

Rob Manfred’s recent statements on MLB expansion and realignment take an interesting approach to greater national TV relevance.

Bundles are returning in earnest now, as sports helps spur a return to centralized programming options for consumers (who have been clamoring for it).

MLS is punting on a decision around aligning to the FIFA calendar for now; but is it simply too late to make a change at this point, especially when surveying the U.S. TV landscape?

iSpot’s new first-half TV report showcases how streaming is growing steadily, primetime’s ability to survive, and the ad market’s increasing consolidation around top networks.

As ESPN closes in on potential new additions like NFL media and the MLB rights it recently walked away from, its streaming strategy is starting to become clearer.

After months of talk around what ESPN and MLB’s split meant for everyone… the two may wind up back together in a way that benefits both parties.

What’s next for local NBA TV broadcasts? A hybrid model that combines the best of old and new.

This year’s NBA Playoffs paid big dividends for advertisers year-over-year, as the league seemingly beat the “small market” allegations, especially for QSR brands.

ESPN’s price model for a new streaming service makes financial sense. But how does it sell consumers on needing it?

Fox and the NFL are taking aim directly at ESPN’s College Football Playoff games with a pair of marquee December Saturday contests this season.

New York and Los Angeles haven’t been pulling their weight lately for the NHL and NBA. We put a spotlight on the role of big-market teams in their respective playoffs.

The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?

ESPN and MLB going their separate ways on game rights could be a major fork in the road for televised sports (or at least, baseball).

Recent events show more concerted efforts for sports to be available on both streaming and linear as the two sides realize they need each other for this whole ecosystem to work…

Is the vibe shift responsible for Fox finally launching a streaming app? Or something else that starts with “V”? Plus why the NBA needs to start treating fans better.