
The Future Of Television. Dissected Daily.
How MLB, ESPN (Eventually) Break Regional Sports Networks
MLB’s rumored new deal with ESPN could set the stage for the end of the regional sports network era.
MLB Targets Expansion, Geography To Enhance National TV Product
Rob Manfred’s recent statements on MLB expansion and realignment take an interesting approach to greater national TV relevance.
Streaming Rebundling Starts Putting TV Back Together
Bundles are returning in earnest now, as sports helps spur a return to centralized programming options for consumers (who have been clamoring for it).
Is It Too Late For MLS To Shift To FIFA Calendar?
MLS is punting on a decision around aligning to the FIFA calendar for now; but is it simply too late to make a change at this point, especially when surveying the U.S. TV landscape?
iSpot Data: Streaming, Primetime TV Ad Reach Keep Rising
iSpot’s new first-half TV report showcases how streaming is growing steadily, primetime’s ability to survive, and the ad market’s increasing consolidation around top networks.
ESPN’s Streaming Future Poised To Win With Volume (And Quality)
As ESPN closes in on potential new additions like NFL media and the MLB rights it recently walked away from, its streaming strategy is starting to become clearer.
Maybe ESPN And MLB Just Needed A Break?
After months of talk around what ESPN and MLB’s split meant for everyone… the two may wind up back together in a way that benefits both parties.
The Future Of Local NBA Broadcasts: What Comes After The RSN Era?
What’s next for local NBA TV broadcasts? A hybrid model that combines the best of old and new.
NBA Playoffs Paid Off Big For Advertisers This Year
This year’s NBA Playoffs paid big dividends for advertisers year-over-year, as the league seemingly beat the “small market” allegations, especially for QSR brands.
ESPN’s Streaming Challenge: How To Sell To An Audience That May Not ‘Need’ You
ESPN’s price model for a new streaming service makes financial sense. But how does it sell consumers on needing it?
Fox Using Late-Season NFL Saturday Slate To Battle ESPN For Attention
Fox and the NFL are taking aim directly at ESPN’s College Football Playoff games with a pair of marquee December Saturday contests this season.
NBA, NHL Playoff Ratings Have Lacked Help From Biggest Markets
New York and Los Angeles haven’t been pulling their weight lately for the NHL and NBA. We put a spotlight on the role of big-market teams in their respective playoffs.
What If The NHL Just Embraces Being Post-Cable TV?
The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?
What The ESPN-MLB Divorce Says About TV Sports Rights
ESPN and MLB going their separate ways on game rights could be a major fork in the road for televised sports (or at least, baseball).
For Now, Sports’ TV Approach Needs Both Linear and Streaming
Recent events show more concerted efforts for sports to be available on both streaming and linear as the two sides realize they need each other for this whole ecosystem to work…
Fox Launches A Streaming App, Dončić And RSN Troubles
Is the vibe shift responsible for Fox finally launching a streaming app? Or something else that starts with “V”? Plus why the NBA needs to start treating fans better.
‘America’s Newsroom’ No. 4 TV Program by Watch-Time
The Fox News show jumped up from No. 12 the previous week, capturing a 0.84% viewership share, per Inscape’s TV analysis for Jan. 13-19.
Stop Trying To Make The Incomplete ‘Sports Streamer’ Happen
Just days after Venu’s death, DirecTV proposed an alternative… that’s also incomplete. So again: Why are we still trying this?
As Sports Move To Streaming, Roku Wants To Bat Leadoff
Roku aims to become a major player in sports streaming, predicting that by 2025, two-thirds of sports viewing hours will be streamed, with personalized, interactive experiences for fans and advertisers.
TV Program Rankings: ‘Yellowstone’ Beats Everything But Football
Reruns plus the series finale of ‘Yellowstone’ captured a 0.96% viewership share across December 9-15, making it the No. 3 program by watch-time.