The Future Of Television. Dissected Daily.
Broadcast TV’s Regulatory House Of Mirrors
The FCC spent years giving broadcasters reasons to invent complicated ways not to own stations, and is now giving them reasons to own those stations after all.
What The Charter/Cox Merger Means For Local TV
The Charter-Cox merger is more than a cable television story: it gives one of the country’s largest broadband connectivity companies substantially greater scale to challenge the traditional economics of local television.
We’ve Tried This Before: Local TV’s Familiar Consolidation Argument
If “stronger local journalism” is the public-interest case for greater broadcast consolidation, it should come with measurable commitments.
Local TV's Quiet Marketing Problem
Many of the companies that once helped reinforce local broadcast television viewing are no longer in the business of promoting television itself.
The FCC's Bigger Broadcast Ownership Question
Next week’s vote at the FCC is likely to replace a decades-old national TV broadcast station ownership cap formula with a substantially more subjective regulatory standard - and a whole new set of challenges.
The Hidden Battle Behind MLB’s Looming Labor War
Baseball’s next great question is not simply how the sport divides existing revenues — but who controls the next generation of local media rights.
The FCC Chairman’s Localism Paradox
The likely winners of FCC Chairman Carr’s proposed rule change are not the communities he invokes in his rhetoric.
The Competitive Advantage Local TV Can't Afford To Lose
Broadcasters argue that local television remains America's most important source of local news, and thus deserves greater regulatory flexibility. But maintaining that position requires more than producing local newscasts efficiently - it requires preserving what makes them uniquely trusted in the first place.
Political Advertising To The Rescue — But for How Long?
Political advertising is buoying local television's economics. Whether it ultimately strengthens the industry's future, however, depends on what broadcasters choose to build with the proceeds.
From Stations To Brands: How The Duopoly Is Rewiring Local Television
As audiences move beyond channel numbers, TV station groups are increasingly reorganizing their duopolies around a single local brand identity rather than individual stations.
In Praise Of Local Public Access TV
Broadcasters cannot out-scale Silicon Valley, out-engineer streaming platforms, or out-target digital advertising giants. But they can still offer something the largest technology companies often struggle to manufacture authentically: a sense of place.
Broadcast TV’s Next Act May Be Smaller, Sharper, And More Selective
Local broadcast TV’s real challenge is not how to preserve every part of the linear schedule. It is how to preserve the parts that still matter while shedding the parts that no longer do.
Managing The Endgame Of Local TV
The old characterization of broadcasting as a “license to print money” feels increasingly anachronistic. What remains is a business in stewardship mode — focused less on building for the future than on managing through a prolonged unwinding.
NBC Brings Local Voices To National Baseball — And Changes The Game
NBC is taking a meaningful swing at the core idea of what a “national-meets-local” sports broadcast should look like — and, in the process, signaling where sports television may be headed next.
Nexstar Won Washington. Now Comes The Hard Part.
The combined Nexstar-TEGNA now has to prove that a vastly larger footprint can translate into sustainable economics in a shrinking linear TV ecosystem — without triggering backlash from regulators, distributors, or local markets.
The End Of The RSN Era Has Begun — But Leagues Don’t Agree On What Comes Next
The recent surge of games returning to broadcast television may represent something closer to a transitional solution than a permanent one.
Premion’s Blake Hebert On Convergence, Confidence And Why CTV Is Having A Local Moment
Premion’s Blake Hebert provides insight into the findings from their landmark 2026 CTV/OTT Advertiser Survey.
TikTok’s Local Feed Arrives At A Fragile Moment For Local News
TikTok’s local turn could become a powerful distribution partner for revitalized journalism. Or it could further platformize and fragment an already stressed ecosystem.
How Live Sports On CTV Is Reshaping Opportunity For Local Advertisers
New research shows 78% of CTV advertisers are already running live sports campaigns. Premion's Peter Jones on what that means for local and regional brands.
The 210 DMA Upgrade: How LG, CCR and AdImpact Are Making Local Work for CTV Buyers
A new collab between LG Ad Solutions, AdImpact and CCR Media looks to make local CTV buying easier and more data driven across every US DMA.

