In the latest Innovator Spotlight from our Local TV report, Comscore’s Jon Carpenter explains that the real challenge isn’t fragmentation, but proving local broadcasters’ full cross-platform audience value to advertisers.

TVREV’s newest Special Report looks at all the reasons why local TV remains more relevant than ever, even in the midst of a streaming revolution.

If Brendan Carr’s vision prevails, local TV risks becoming both homogenized and politicized — consolidated into a few large conglomerates, and pressured to avoid programming that might displease those in power.

Nexstar wants Tegna, the FCC’s Carr wants deregulation and the industry wants to know what’s really going on. A deep dive into what the future might bring.

In this new post-Cannes Q&A, Premion’s Daniel Spinosa explains how local CTV is evolving and what it means for measurement, omnichannel buys and contextual targeting.

The Stream TV Show reveals some important lessons about the industry…and TVREV.

MLS still benefits greatly from its exclusive Apple TV+ deal. But recently, clubs have been finding workarounds to earn more exposure (and revenues) from local broadcasts, too.

TVREV Originals from Hanlon, Lafayette, Cassillo and Wolk.

TVREV Originals from Hanlon, Lafayette and Wolk.

Rounding up 2024 with TVREV originals.

TVREV & Measure treats from Hanlon, Wolk, Katz, Cassillo and Semeraro.

ICYMI News From Your Friends At TVREV and The Measure

All the originals in one place

This week we look at why local advertising is becoming an even bigger deal (pun intended) and preview what to look for at Cannes.

We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.