What faulty political polling tells us about the brand lift surveys so many advertisers rely on. Plus a scorecard for the DIsney-YouTube dispute.

The World Series was a global affair this fall, in part fueled by impressive performance for international videos on YouTube.

Without enforceable accountability, the move to ATSC 3.0 risks becoming ATSC 1.0 “2.0” — another costly cycle of broken promises, obsolescence, and squandered public value.

Comscore’s Melinda Gladnick talks about the messy reality of cross-platform measurement and why bringing every screen together means rethinking how the entire industry works.

In a new Marconi, Kauser Kanji looks at how Netflix has refined its internal processes so that they keep the profits flowing.

In the first Innovator Spotlight from our new Special Report on Local TV, PREMION’s Daniel Spinosa explains how streaming can be local TV’s salvation.

TVREV’s new report on local, Alan Wolk on Paramount, AI creators, and more.

Why does some animated IP work so well on Netflix while other titles bomb? Brandon Katz looks for the magic formula.

Lots of changes going down at Paramount, but what should Ellison really be focusing on? Plus Tubi’s very smart creator plays.

Tatari’s Dana Delle unpacks their new studay around Black Friday/Cyber Monday ad trends and why linear and streaming are still key to the mix.

Automation and AI together threaten to replace human journalists, hollow out local newsrooms, and erode the trust and civic value audiences rely on.

Jimmy Kimmel’s return has put up bigger numbers on late night TV, but those figures (and its potential relevance) get even bigger when looking at social video.

Action and animation have become Hollywood’s go-to duo. Action pulls audiences in, and animation keeps them watching. Why they’ve become the two genres studios can still count on.

TVREV’s newest Special Report looks at all the reasons why local TV remains more relevant than ever, even in the midst of a streaming revolution.

Alan Wolk on who will buy Warner Bros., TriCoast’s Nick Risher on accidentally becoming an ad tech company, Nick Buzzell on the future of shoppable TV, and more

A look at how the fan communities of the early 10s paved the way for the Feudal Media of today.

The future of Warner Bros seems to be a sale, but who the buyer will be is an open question. Alan has ideas plus a take on OTT.X.

TriCoast’s Nick Risher on how a scrappy genre distributor morphed into an ad tech player—owning content and collapsing the supply chain.

Gray may not have solved every problem left by the demise of RSNs, but it has charted a direction worth emulating.

The 2026 FIFA Men’s World Cup will see a record 69 matches on Fox’s broadcast network, as the event moves back to summer while largely taking place in the U.S. next year.