The UK's Barb just handed the industry a data-driven way to push back on YouTube’s “we are TV” narrative. Justin Lebbon looks at how this will impact buyer behavior.

Why microvideo sites are still going strong and who is watching them. Plus the fallout effects of ChatGPT’s recent backslide

The NHL has no clear roadmap for aggregating rights, managing the financial shock of lost RSN revenue, or making the fan experience more seamless across markets.

Why do sequels do so much better than remakes? Like 11:1 box office ratio better? Brandon Katz has some thoughts.

MLS is punting on a decision around aligning to the FIFA calendar for now; but is it simply too late to make a change at this point, especially when surveying the U.S. TV landscape?

What’s turning connected TV into “conversion TV”? Samsung Ads’ Justin Fromm explains in this enlightening new interview around Samsung Ads newest report.

In a further Conversation from Cannes, Justin Lebbon talks with ITV’s Kelly Williams about the future of streaming in the UK, and why he’s feeling so positive about it.

As TV measurement moves to embrace multiple currencies, Xperi’s Fariba Zamaniyan explains why metadata remains the most undervalued component in the equation.

In Part 2 of our series on Data and Creativity from LG Ad Solutions, we explore how data can inform creative decisions without dictating them and why ads shouldn’t feel like interruptions.

Originals from Your Friends at TVREV

South Park’s video parody featuring naked Trump in the desert could have dropped pretty much any time and sparked a chorus of internet buzz, earned media coverage and chatter. But that would have been generic run of the mill roasting.

By dropping it yesterday, South Park took comedic timing to another level— beyond funny.

Why live sports is the best way to reach affluent ad avoiders and why bundling is back.

iSpot’s new first-half TV report showcases how streaming is growing steadily, primetime’s ability to survive, and the ad market’s increasing consolidation around top networks.

Barbie's $1.4 billion success exposed how blockbusters ignoring female audiences are leaving massive money on the table with persistent gender gaps.

Eliminating support for public media will ensure that millions of Americans — especially those in less populated, less profitable zip codes — will be more disconnected, unheard, and unseen.

As ESPN closes in on potential new additions like NFL media and the MLB rights it recently walked away from, its streaming strategy is starting to become clearer.

VIZIO’s Travis Hockersmith sat down with Marketecture Media’s Jeremy Bloom to discuss VIZIO’s evolution, the rise of programmatic, and how Walmart’s acquisition is opening new doors for advertisers and CPG brands alike.

In this groundbreaking piece, Christian Knaebel argues that the major GPTs all have an Anglophone bias in their datasets, creating an imbalanced and skewed view of reality… and why we must act now to remedy that.

At Cannes Lions, Marketecture Media co-founder Jeremy Bloom sat down with Jackelyn Keller, CMO of Comscore, to talk about the future of measurement.

In Part 1 of our new video series from Cannes, hear top executives from VIbe.co, PREMION, KERV.ai, and Comscore talk about creative solutions they’ve had to the industry’s biggest challenges.