In this week’s TVREV must read, Alan Wolk coins another keeper term connected to this phenom, “Feudal Media”.

In this interview from Cannes 2025, Amazon’s Alan Moss talks about transparency, scale, measurement and why he thinks we’ll soon drop the “C” from “CTV..”

Alan Wolk delivers a keynote address at Cannes Lions about the confluence between the collapse of the Roman Empire and the death of the monoculture, how to survive our current Dark Ages and what will bring about the next Renaissance.

The cancellation of Colbert is hard to math. Especially when you consider the cost of building loyal audiences these days.

After months of talk around what ESPN and MLB’s split meant for everyone… the two may wind up back together in a way that benefits both parties.

I spoke to Magnite’s Ashley Wheeler about advertising terms like supply-side partnerships (SSPs) and demand-side partnerships (DSPs), and how they’re even confusing to people in the industry.

The rise of feudal media means audiences are more isolated and harder to find. Plus publishers panic as AI sets out to decimate search.

What’s next for local NBA TV broadcasts? A hybrid model that combines the best of old and new.

Brandon Katz breaks down how new metrics like Intent Conversion and Monetization Potential help studios measure how efficiently awareness turns into box office and streaming success.

Built in partnership with OpenGlass, Wunderkind’s CTV Pause Ads brings standardization and scale to a format that’s been widely used—but difficult to buy.

Three major partnership deals, each between a major streamer and a commercial broadcaster, have shaken up the European market. Bernd Riefler unpacks in the latest Marconi.

Originals from Your Friends at TVREV

In our new video series, shot at Cannes for LG Ad Solutions, we look at the impact that data has had on creative advertising on CTV.

Rapid improvements in AI technology means the next great creator revolution is going to be about fiction and the stories people need to tell. Plus reflections on a post-Linda X.

In today’s world of streaming, mobile viewing, personalized advertising, and advanced digital broadcast technology, the TV DMA has quickly become anachronistic.

In this Q&A, Madhive’s Spencer Potts sits down with Marketecture’s CEO Ari Paparo to talk about how Madhive is using AI to simplify the chaos of local digital advertising.

This year’s NBA Playoffs paid big dividends for advertisers year-over-year, as the league seemingly beat the “small market” allegations, especially for QSR brands.

iSpot CEO Sean Muller sat down with Media Cartographer Evan Shapiro for Big Brains to talk about helping advertisers unify their data.

Les Binet has a lot to say about modern marketing: what is wrong with it and, maybe, how to fix it. Justin Lebbon draws him out in this video interview from Cannes.

During a recent panel hosted by Marketecture and TVREV, industry leaders talked about how streaming, data, and AI are reshaping the way advertisers reach and resonate with diverse audiences.