The Future Of Television. Dissected Daily.
Comscore’s Frank Friedman On Building A Smarter TV Currency
In the latest excerpt from our new report on Currency In The Age Of Streaming, Comscore’s Frank Friedman dissects our current currency conundrum and how we got here.
Leading Through Transformation: How Marketcast’s Amy Fenton Builds Teams For The Future
Marketecture Media’s Jeremy Bloom recently sat down with Marketcast’s Amy Fenton to discuss her leadership approach, Marketcast’s entertainment roots, and how the company is evolving to meet the demands of an AI-driven ad world.
Hollis Guerra on Building Advance Women: From Slack Channel to Global Community
Guerra recently spoke with Marketecture Media Co-Founder Jeremy Bloom about the origins of Advance Women, the power of “friend-tors,” and why authenticity is key.
Why B2B Marketers Are Turning To CTV
In a panel hosted by Marketecture and TVREV, iSpot’s Stu Schwartzapfel and LinkedIn’s Lee Womer make a compelling case for why B2B marketers should be leaning into CTV.
OhHello.ai’s Jeremy Bloom On Building A More Connected Industry
OhHello.ai Founder Jeremy Bloom joins Jason Damata of TVREV to reflect on how mentors have shaped his journey—from his early days at TubeMogul to launching a platform designed to strengthen connections across the industry.
Why Disney’s Distribution Model Might Be The Most Interesting In Media Right Now
In the first of a series of wide-ranging interviews with industry icons, Justin Lebbon sits down with Disney’s Rita Ferro in Cannes to discuss everything from ESPN to bundling to the future of linear.
Validating Data Quality: How PMG And Truthset Are Building Smarter Marketing Workflows
Marketecture Media’s Ari Paparo sat down with PMG’s Crissi Cupak, and Truthset’s Scott McKinley to explore a new partnership bringing data accuracy ratings into PMG’s Alli platform.
The Future Of TV: LG’s Tony Marlow On Shoppable Screens, Gaming, And Creative Innovation
LG Ad Solutions CMO Tony Marlow joins TVREV’s Alan Wolk to break down how today’s smart TVs are transforming from passive screens into powerful commerce and entertainment hubs.
CTV Has A Fragmentation Problem: These People May Have A Solution
At a Wurl-sponsored roundtable in Cannes, a dozen top executives unpacked CTV’s current woes—and what gives them hope for the future.
RTL Grows Up - And Buys The Playground
Christian Knaebel breaks down why the RTL / Sky DACH merger is the European hero story we have all been waiting for in his latest Marconi article.
Cannes Crowd Gets Crash Course In Titan OS’s European Expansion
The biggest fight in streaming isn’t about content—it’s about who controls the TV operating system. Titan OS just raised the stakes in Europe with a major announcement to a packed house in Cannes..
The Spotifyization Of Television
A flashback to something I wrote in 2014 that is proving oddly prescient today.
Does Content Overlap Matter In Streaming Bundle Era?
While Disney+ tries to avoid crashing its fandom content into each other, those shows can collide with major Hulu programs — something that becomes more apparent when it’s all under one roof. But should that matter anymore?
New, Smaller Bundles Rise With New DirecTV-Paramount Global Agreement
Subscribers now can get some Paramount programming—sports, kids—without having to buy all of its cable channels
As FCC Ownership Rules Loosen, Two Divergent Futures Emerge For Local TV Stations
Not all local stations are created equal, and the paths ahead for network-owned stations and independently owned affiliates couldn’t be more different.
“Meet Them Where They Are”: Premion’s Daniel Spinosa On Making CTV Simpler For Local Buyers
In this new post-Cannes Q&A, Premion’s Daniel Spinosa explains how local CTV is evolving and what it means for measurement, omnichannel buys and contextual targeting.
YouTube Rules TV Again In May, Aims To Dominate For Next 20 Years
YouTube creators will ‘flip formats, blend genres and push deeper into the mainstream,’ Neal Mohan says
Why Interoperability And Transparency Are The Real Currency In Ad Tech
This is the first Innovator Spotlight excerpt from our new Special Report, Currency Reimagined: What Matters Most In The Age Of Streaming, featuring Magnite’s Kristen Williams.
Hot List Originals: How Retailers Rocked Cannes
Cannes was all buzz, but Amazon and Walmart dropped the real bombshells in TV ads—what it all means is still up in the air.

