In Part 2 of our series on Data and Creativity from LG Ad Solutions, we explore how data can inform creative decisions without dictating them and why ads shouldn’t feel like interruptions.

Originals from Your Friends at TVREV

South Park’s video parody featuring naked Trump in the desert could have dropped pretty much any time and sparked a chorus of internet buzz, earned media coverage and chatter. But that would have been generic run of the mill roasting.

By dropping it yesterday, South Park took comedic timing to another level— beyond funny.

Why live sports is the best way to reach affluent ad avoiders and why bundling is back.

iSpot’s new first-half TV report showcases how streaming is growing steadily, primetime’s ability to survive, and the ad market’s increasing consolidation around top networks.

Barbie's $1.4 billion success exposed how blockbusters ignoring female audiences are leaving massive money on the table with persistent gender gaps.

Eliminating support for public media will ensure that millions of Americans — especially those in less populated, less profitable zip codes — will be more disconnected, unheard, and unseen.

As ESPN closes in on potential new additions like NFL media and the MLB rights it recently walked away from, its streaming strategy is starting to become clearer.

VIZIO’s Travis Hockersmith sat down with Marketecture Media’s Jeremy Bloom to discuss VIZIO’s evolution, the rise of programmatic, and how Walmart’s acquisition is opening new doors for advertisers and CPG brands alike.

In this groundbreaking piece, Christian Knaebel argues that the major GPTs all have an Anglophone bias in their datasets, creating an imbalanced and skewed view of reality… and why we must act now to remedy that.

At Cannes Lions, Marketecture Media co-founder Jeremy Bloom sat down with Jackelyn Keller, CMO of Comscore, to talk about the future of measurement.

In Part 1 of our new video series from Cannes, hear top executives from VIbe.co, PREMION, KERV.ai, and Comscore talk about creative solutions they’ve had to the industry’s biggest challenges.

In this week’s TVREV must read, Alan Wolk coins another keeper term connected to this phenom, “Feudal Media”.

In this interview from Cannes 2025, Amazon’s Alan Moss talks about transparency, scale, measurement and why he thinks we’ll soon drop the “C” from “CTV..”

Alan Wolk delivers a keynote address at Cannes Lions about the confluence between the collapse of the Roman Empire and the death of the monoculture, how to survive our current Dark Ages and what will bring about the next Renaissance.

The cancellation of Colbert is hard to math. Especially when you consider the cost of building loyal audiences these days.

After months of talk around what ESPN and MLB’s split meant for everyone… the two may wind up back together in a way that benefits both parties.

I spoke to Magnite’s Ashley Wheeler about advertising terms like supply-side partnerships (SSPs) and demand-side partnerships (DSPs), and how they’re even confusing to people in the industry.

The rise of feudal media means audiences are more isolated and harder to find. Plus publishers panic as AI sets out to decimate search.

What’s next for local NBA TV broadcasts? A hybrid model that combines the best of old and new.