
The Future Of Television. Dissected Daily.
Tubi Goes Beast Mode; Clipping Goes Mainstream
Tubi is making some serious creator moves with a Beastly deal that sounds a lot like syndication. Meanwhile, video “Clippers” are creating a whole new genre of advertising.
Broadcast Groups Use Duopolies To Position For Post-Cap Expansion
Local broadcast television is edging toward one of the biggest consolidation waves in its history; it’s beginning with the construction of co-owned station duopolies in markets across the country.
Streaming Rebundling Starts Putting TV Back Together
Bundles are returning in earnest now, as sports helps spur a return to centralized programming options for consumers (who have been clamoring for it).
The $1 Billion Problem: Why Disney May Be Hollywood's Only Winner in 2025
In a post-superhero, post-pandemic marketplace, Brandon Katz looks at how Disney’s big screen dominance could boost both theaters and Disney’s streaming bundle heading into 2026.
iSpot’s Mark Myers Explains How Measurement Makes Better TV
Watch a conversation about how measurement is knowledge and knowledge is power.
Iger Shakes Things Up: ESPN/NFL and Disney+/Hulu
Disney’s Bob Iger shook things up this week, announcing a major deal between ESPN and the NFL and a merger of the Disney+ and Hulu apps. Explainer-In-Chief Alan Wolk unpacks.
The Ad Server Is Playing A Leading Role At Magnite
“Having our first party data integrated into SpringServe has been really key to making sure we're serving the most relevant ads and also being able to offer clients full service LG capabilities through programmatic,” said Kelly McMahon, LG Ads.
You Can’t Deregulate Your Way To Localism
If FCC Chairman Brendan Carr truly believes in the importance of media localism, then he should stop treating it as deregulatory wishful thinking and start advocating for policies that directly support it.
YouTube Viewership Highlights Crossroads For Howard Stern Show
The Howard Stern Show saw declining returns on YouTube, in an environment built from its model. But the program could learn a thing or two from social video as it eyes its next chapter.
Creativity Isn’t Just For Creatives, Part 2
In Part 2 of our new video series from Cannes, hear top executives from Seedtag, IRIS.TV, Paramount Advertising, and Comscore talk about creative solutions they’ve had to the industry’s biggest challenges.
Remembering The 2nd Screen Society: The Future We Saw In 2012 Is Finally Here
Back in 2012, the members of the 2nd Screen Society were pushing a future TV based on data from millions of users that fueled everything from targeted ads to better discovery to shoppable TV. They were just a decade too early.
Barb Lifts The Lid On YouTube’s Viewership Reality
The UK's Barb just handed the industry a data-driven way to push back on YouTube’s “we are TV” narrative. Justin Lebbon looks at how this will impact buyer behavior.
Microvideo Apps Keep Raking It In, Chat Stumbles And People Notice
Why microvideo sites are still going strong and who is watching them. Plus the fallout effects of ChatGPT’s recent backslide
The NHL’s Local Broadcast Strategy Is Falling Behind
The NHL has no clear roadmap for aggregating rights, managing the financial shock of lost RSN revenue, or making the fan experience more seamless across markets.
Hollywood's 'Fresh Start' Problem: Why Sequels Beat Reboots Every Time
Why do sequels do so much better than remakes? Like 11:1 box office ratio better? Brandon Katz has some thoughts.
Is It Too Late For MLS To Shift To FIFA Calendar?
MLS is punting on a decision around aligning to the FIFA calendar for now; but is it simply too late to make a change at this point, especially when surveying the U.S. TV landscape?
Samsung Ads’ Justin Fromm On How Connected TV Became Conversion TV
What’s turning connected TV into “conversion TV”? Samsung Ads’ Justin Fromm explains in this enlightening new interview around Samsung Ads newest report.
ITV's Kelly Williams On Why UK TV's Growth Story Is Just Getting Started
In a further Conversation from Cannes, Justin Lebbon talks with ITV’s Kelly Williams about the future of streaming in the UK, and why he’s feeling so positive about it.
Follow The Yellow Brick Road: Pulling Back The Curtain On TV Measurement
As TV measurement moves to embrace multiple currencies, Xperi’s Fariba Zamaniyan explains why metadata remains the most undervalued component in the equation.