In this Innovator Spotlight from our new Special Report on FAST, we discuss everything from better discovery to greater transparency.

TiVo’s Fariba Zamaniyan talks with TVREV about the importance of metadata and why her company places so much importance on being an independent data source.

Our newest Special Report revisits the FAST ecosystem eight years in—what’s working, what’s not, which players are well positioned for the future, which is not. A must-read for anytone in the business.

Viant’s Jeremy Gold on why brands should stop zigging to CTV to chase retail shoppers and zag towards demand gen instead.

In this new Thought Leaders Circle video series, we look at how Comscore is expanding its measurement universe.

Ventura TV OS’ Rob Caruso explains how making the ad experience better for consumers leads to better outcomes for advertisers.

Magnite’s Mike Laband and MNTN’s Ali Haeri explain how their new deal will allow more advertisers to take advantage of live events, first-time TV advertisers in particular.

New research shows 78% of CTV advertisers are already running live sports campaigns. Premion's Peter Jones on what that means for local and regional brands.

iSpot’s Stu Schwartzapfel and Roku’s Miles Fisher unpack what a deeper integration between the two companies enables.

A new collab between LG Ad Solutions, AdImpact and CCR Media looks to make local CTV buying easier and more data driven across every US DMA.

Comscore’s new report on how, where, when and why consumers are using AI offers a raft of surprising insights and discoveries. We unpack.

Premion’s Daniel Spinosa on how "smart curation" helps SMBs cut through the complexity of the fragmented streaming landscape.

Social media is the new box office. But there’s a roadmap for Hollywood studios to take advantage of their audience.

AI is already helping make TV advertising more efficient and user friendly. LG Ads’ Dave Rudnick looks at what’s next.

In the second Innovator Spotlight from our new Special Report on Local TV, LG’s Keith Norman explains how local broadcasters are navigating the streaming era, especially around political advertising.

Comscore’s Melinda Gladnick talks about the messy reality of cross-platform measurement and why bringing every screen together means rethinking how the entire industry works.

In the first Innovator Spotlight from our new Special Report on Local TV, PREMION’s Daniel Spinosa explains how streaming can be local TV’s salvation.

Why does some animated IP work so well on Netflix while other titles bomb? Brandon Katz looks for the magic formula.

Tatari’s Dana Delle unpacks their new studay around Black Friday/Cyber Monday ad trends and why linear and streaming are still key to the mix.

Action and animation have become Hollywood’s go-to duo. Action pulls audiences in, and animation keeps them watching. Why they’ve become the two genres studios can still count on.