The Future Of Television. Dissected Daily.
World Cup 2022 Kick Off: Viewership Insights From the First Two Days
The World Cup accounted for 2.17% of all live, linear minutes watched Nov. 20-21, in second place for watch-time behind the NFL (16.90%).
These Shopping Categories Score With Soccer Fans
Tubular data tells us what soccer fans are shopping for — and maybe which brands you’ll see advertising against World Cup content this next month.
Reels-y Effective Content Types On Instagram
New survey data from CreatorIQ sheds light on the state of the creator economy in 2022.
Black Panther Reigns Once More As Trailer Blitzes TV
Disney and Marvel put a lot of emphasis on Black Panther: Wakanda Forever on TV in advance of its release this past weekend.
Can Convergent TV Fight Fragmentation?
Convergent TV is growing in importance, but also has some pain points as a new study shows.
Yellowstone Remains Paramount Network’s Peak Program
Data from VIZIO’s Inscape reveals Yellowstone’s super Sunday for Paramount Network as the No. 2 program on TV, only behind the NFL.
Which Brands Voted For Election Night TV Ad Impressions?
Which brands advertised against Election Night coverage this year?
World Series Goes Head-To-Head With Football On Broadcast TV
Data from VIZIO’s Inscape shows how this year’s World Series went to-to-toe with the NFL and college football when it comes to broadcast viewership.
How ‘Chicken’ Are CNN Viewers?
Data from Tubular Labs shows CNN social video viewers are likely shopping Amazon for chicken and turkey products (among other categories).
Candy Sweetens TV Ad Approach Ahead Of Halloween
iSpot data shows which candy brands were getting in front of consumers in the lead-up to Halloween this year.
Hermès Shoppers Want To Visit Vegas
Categories data from Tubular Labs shows Hermès shoppers have a high affinity for social video content about visiting Las Vegas.
Yellowstone’s Peak Performance On TV
Data from VIZIO’s Inscape highlights how much of a hit Yellowstone is for Paramount Network.
How VIZIO Is Using Data To Help Figure Out The Programming Puzzle On Its FAST
VIZIO’s Katherine Pond explains how the company’s ACR data helps her team make better programming decisions on their WatchFree+ FAST.
Food Network’s Audience Is Hungry For Insurance
A consumer insights report from Tubular Labs looks at the online habits of Food Network’s social audience.
CPG Brands Turn The Tide In Q3
iSpot shared a list of the most seen CPG brands on TV last quarter by share-of-voice (SOV), ahead of its new Q3 report.
Political CTV Ad Campaigns Are Cranking Ahead of Midterms
As the midterms approach, Madhive found that average daily political impressions on connected TV are up 96% in October vs. September this year.
In Big Data, It’s Hard To Tell Who’s Home
Truthset found that family data is often incorrect within big data sets.
The TV Interface Is the Key To Pretty Much Everything
The recent deal between VIZIO and SpringServe to implement Tiles, highlights the growing importance of the TV operating system.
MLB Playoffs A Hit In Primetime
Data from VIZIO’s Inscape shows that the MLB Playoffs have scored in primetime since Oct. 7.
New Spanish-Language TV Programming Makes A Splash
iSpot’s new Q3 TV advertising report highlights the top programs for Spanish-language TV ad impressions, including several newcomers year-over-year.

