The World Cup provided media companies with some significant takeaways around how to handle future events — with or without broadcast rights.

Shorts are still big. But for media companies, 2-to-5 minute videos are gaining steam in 2026.

Theatrical trailers made up many of the most-viewed U.S. media videos in June 2026, as these creators push for movie audiences.

U.S. news & politics publishers are leaning into sports to capitalize on a busy June. But is it a sustainable focus given volume required?

ESPN doesn’t have World Cup rights, but is still finding ways to cover the event via social video.

Colbert’s potential YouTube move is a migration to where he — and the rest of traditional late night — has already established an engaged audience.

YouTube wants its creators to make more TV-like content. From a run-time perspective, the transition is already happening on the platform.

The NFL’s YouTube strategy around the NFL Draft has a long-form creator flavor to it.

TurboTax’s 2026 approach to tax season shows how a brand can use social video to drive significant audience reach and control conversation in the lead-up to a specific event.