The biggest World Cup ever gives brands an opportunity to forge global audience connections — something many are doing via YouTube already.

A new partnership from StreamLayer and Curated.Media aims to provide programmatic access to key moments during live sports (and other programming).

At Upfronts, YouTube made the case that it IS TV. It’s hard to deny the platform has a hold on audience attention at this point.

As the NFL’s 2026 schedule takes shape, the league appears to be quietly embracing its destiny as streaming-first.

YouTube has seen enormous growth as a hub for sports content worldwide. Now comes the hard part: Merging highlight behavior with live game watching.

Which brands are finding ways to engage with fans on social video via the excitement around March Madness?

StreamLayer CEO John Ganschow breaks down how their tech lets live sports streamers cash in on key moments—timeouts, substitutions, and more—by serving real-time, event-triggered ads without messing with the fan experience.

MySports is a sports-oriented vMVPD skinny bundle, not a dedicated sports app and why that’s a good thing. Plus RedNote is all the rage but TikTok’s probably not going anywhere.

TVREV Originals from Hanlon, Lafayette and Wolk.

Satellite companies tell judge antitrust issues should continue to be litigated

Rounding up 2024 with TVREV originals.

In 2024, Netflix continues to refine its strategy with a focus on subscriber retention, high-quality content, earned media, and smart investments in live sports, ensuring its position as a leader in the streaming industry.

Roku aims to become a major player in sports streaming, predicting that by 2025, two-thirds of sports viewing hours will be streamed, with personalized, interactive experiences for fans and advertisers.

VIZIO's Adam Bergman details how, in a crowded and costly sports ads space, brands can stand out by using centralized content hubs like VIZIO's Sports Zone for exclusive, high-impact ad placements.

Chicago sports is going to embrace a new, old approach to RSNs, and it could provide a roadmap for how other teams manage local rights going forward.

Madhive CRO Jon Kaplan tackles the future of advertising as it relates to sporting events, and what that means in the age of streaming.

As peak demand surges, securing streaming sports rights becomes ever more critical. Brandon Katz delves into the escalating battle and what it means for the future of streaming.

This week’s TVREV highlights, and more news across the industry.

Major League Baseball’s postseason TV product is at a crossroads. So it’s worth examining some solutions to help it pull out of the tailspin.

The NBA In-Season Tournament presents a radical shift for American sports at a time of radical need.