Spider-Man’s latest box office triumph had some supersized help from social video hype.

The World Cup provided media companies with some significant takeaways around how to handle future events — with or without broadcast rights.

Theatrical trailers made up many of the most-viewed U.S. media videos in June 2026, as these creators push for movie audiences.

ESPN doesn’t have World Cup rights, but is still finding ways to cover the event via social video.

The biggest World Cup ever gives brands an opportunity to forge global audience connections — something many are doing via YouTube already.

A24’s “Backrooms” was a box office sensation this weekend, thanks in part to TikTok hype that drove butts in seats at the theater.

Colbert’s potential YouTube move is a migration to where he — and the rest of traditional late night — has already established an engaged audience.

Spider-Man’s social video success showcases just how big the character is — at a time when there are doubts about the superhero genre.

Does social video have a “prime time” window? John Cassillo explores.

Bad Bunny’s Gen Z appeal is a big part of the NFL’s larger efforts to get younger, and stay ahead of the streaming curve.

Over three quarters of YouTube views came via short-form videos last year, as data from Tubular Labs highlights.

One of the biggest assets in a potential Netflix acquisition of Warner Bros. could be its enormous YouTube audience.

TikTok users are not monolithic, even as parents may assume that’s the only activity their kids engage with all day every day. These users are the mainstream social media audience. The notion that “TikTok kids” operate as a segmented, isolated cohort is inherently false.

With holiday shopping season already in full swing, Kohl’s is showing how to succeed early by using social video (and specifically, YouTube).

Disney+ adding Cocomelon is a smart move to bring in potential new viewers. But it could also work to flatten kids programming options in a way that erodes Disney’s advantage.

An eventful March fueled audience and watch-time growth for TV news publishers across social video, as data from Tubular Labs reveals.

This week’s TVREV Hot List explores the looming impact of AI on TV, fresh momentum in measurement from Comscore, iSpot, and Tubular, and why smart monetization is key as CTV proves its growing value with massive March Madness reach.

Jonathan Verk lays out the new rules for marketing FAST channels, relying on algorithms and social media to make discoverability easier.

TV news publishers are changing the way they approach digital video, seemingly to adapt to consumers’ shift toward watching more YouTube content on TVs.

Why FAST channels often get lost in the shuffle and how new AI-powered social media solutions can help get them noticed.