Spider-Man’s latest box office triumph had some supersized help from social video hype.

The World Cup provided media companies with some significant takeaways around how to handle future events — with or without broadcast rights.

Theatrical trailers made up many of the most-viewed U.S. media videos in June 2026, as these creators push for movie audiences.

ESPN doesn’t have World Cup rights, but is still finding ways to cover the event via social video.

The biggest World Cup ever gives brands an opportunity to forge global audience connections — something many are doing via YouTube already.

Colbert’s potential YouTube move is a migration to where he — and the rest of traditional late night — has already established an engaged audience.

Spider-Man’s social video success showcases just how big the character is — at a time when there are doubts about the superhero genre.