John Cassillo 11/5/26 John Cassillo 11/5/26

Tube Trends: How TV News Utilized YouTube On Election Night

Media treated YouTube like it was traditional TV on Election Night. The views data after the fact shows that it worked.

John Cassillo 10/29/26 John Cassillo 10/29/26

Tube Trends: Political Media Parlays Election Season Into YouTube Sponsor Success

Election season isn’t scaring various brands away from political media on YouTube this year, as Chartbeat data reveals.

John Cassillo 10/2/26 John Cassillo 10/2/26

Some media companies find YouTube Shorts success as part of a larger video strategy. How do they do it?

John Cassillo 9/25/26 John Cassillo 9/25/26

Chartbeat data shows that U.S. media doesn’t embrace 2-to-5 minute video formats, but evidence elsewhere says it works effectively.

John Cassillo 9/2/26 John Cassillo 9/2/26

Lawn care videos are dominated almost entirely by creators, but that makes for a golden opportunity for media.

John Cassillo 8/4/26 John Cassillo 8/4/26

Spider-Man’s latest box office triumph had some supersized help from social video hype.

John Cassillo 7/21/26 John Cassillo 7/21/26

The World Cup provided media companies with some significant takeaways around how to handle future events — with or without broadcast rights.

John Cassillo 7/1/26 John Cassillo 7/1/26

Theatrical trailers made up many of the most-viewed U.S. media videos in June 2026, as these creators push for movie audiences.

John Cassillo 6/18/26 John Cassillo 6/18/26

ESPN doesn’t have World Cup rights, but is still finding ways to cover the event via social video.

John Cassillo 6/11/26 John Cassillo 6/11/26

The biggest World Cup ever gives brands an opportunity to forge global audience connections — something many are doing via YouTube already.

John Cassillo 5/27/26 John Cassillo 5/27/26

Colbert’s potential YouTube move is a migration to where he — and the rest of traditional late night — has already established an engaged audience.

John Cassillo 3/20/26 John Cassillo 3/20/26

Spider-Man’s social video success showcases just how big the character is — at a time when there are doubts about the superhero genre.