iSpot’s Stu Schwartzapfel travels to Roku City to chat with Roku’s Miles Fisher about their partnership.

Sofie Sue Rutgeerts argues that by concentrating their dollars on sales, advertisers are neglecting their chance to build the brands that make those sales possible.

Why AI-produced content and retailer targeting data are the two big stories in the 2026 Upfronts

Stingray executives discuss how the company is expanding its ad product offerings to CTV and beyond in these videos from POSSIBLE Miami.

TiVo’s Craig Chinn on why connected TV is more than in-stream video. And why the brands figuring that out are gaining an edge at the most important moment in the viewing experience — beginning with the home screen.

Operational infrastructure can’t be lost in the larger shuffle of NewFronts, as XR: Extreme Reach CMO Graham McKenna explains.

Magnite’s Mike Laband and MNTN’s Ali Haeri explain how their new deal will allow more advertisers to take advantage of live events, first-time TV advertisers in particular.

Tatari’s Dana Delle unpacks their new studay around Black Friday/Cyber Monday ad trends and why linear and streaming are still key to the mix.

TVREV and LG Ad Solutions have teamed up to explore how advertisers are balancing what we call the art and science of CTV.

iSpot’s new first-half TV report showcases how streaming is growing steadily, primetime’s ability to survive, and the ad market’s increasing consolidation around top networks.

LG Ad Solutions CMO Tony Marlow joins TVREV’s Alan Wolk to break down how today’s smart TVs are transforming from passive screens into powerful commerce and entertainment hubs.

A look at why the bloom is off the FAST industry (and how to get it back) plus everything you wanted to know about Google’s AI Agents (But were afraid to ask.)

TiVo’s Craig Chinn makes the case for why the future of TV advertising lies in bridging the gap between linear and streaming—not choosing one over the other.

We’ve been talking about shoppable TV for years, but a new report from LG Ad Solutions offers some solid evidence that the shift from theory to reality may finally be underway.

A new report from Wurl looks at streaming’s newest phase, where retaining subscribers is just as important as obtaining them.

‘By broadening their CTV targets, marketers can reach lighter category and brand users who don’t fall into traditionally targeted segments but who represent significant growth potential,’ Samsung Ads report says

“The launch of this automotive marketplace . . . will help local, regional and national advertisers streamline activation and optimize marketing dollars against both top and bottom-of-funnel outcomes,” saod Luc Dumont, Senior VP of Business Development at Madhive.

Using Madhive’s Lookalike+ feature, LifebrandsD2C leveraged AI-driven behavioral analysis to reach relevant CTV audiences and minimize wasted spend.

LG Ad Solutions’ Serge Matta talks about why everyone’s so hot on retail media right now in the lastest Innovator Spotlight interview from our new report on Retail Media and CTV.

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