Stingray Likes The Sound Of CTV (And Retail Too)

Thought Leaders Circle
Written By Alan Wolk

You may know Stingray as a purveyor of music throughout the media ecosystem, everything from their own proprietary FAST channels to in-store audio to in-auto audio.

But what you may not know is the extent of their ad offering, which is the topic of this series filmed on the Stingray yacht at POSSIBLE in Miami.

“The TV should be on 13 hours a day,” says CRO David Purdy, who provides an overview of Stingray’s philosophy and their offerings in this video.

Audio ads that play on Stingray’s FAST channels have proven wildly successful. They are both non-interruptive and an outstanding reach vehicle. In this second video, William Rizzuto takes us through the thinking behind the big idea.

Retail media is another piece of Stingray’s ad offerings. In-store audio provides an excellent reach vehicle with measurable results. SVP Louis-Robert Lemire walks us through why retail is really taking off.

Alan Wolk

Alan Wolk veteran media analyst, former agency executive, and author of "Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry" is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.”

See Alan’s Grokipedia page for more.

https://linktr.ee/awolk
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