Roku and iSpot Discuss How Measurement Fuels Optimization In Hilarious Fashion

Jul 13

Written By TVREV

We don’t generally post videos created by corporate marketing teams, but iSpot’s Stu Schwartzapfel visit Roku City to chat with Roku’s Miles Fisher deserves to live in the annals of the interwebs as an instant classsic.

Sure they explore the value and evolving use cases of measurement in a system for buying optimization, and bringing that third party verification and outcome feed into a buying platform is innovative enough to make for an interesting video.

But Roku went and made it funny AF! Please industry, take note— this is how you B2B and LOL at the same time.

Stuart SchwartzapfelMiles FisherRokuiSpotoutcomesoutcomes at scaleCTV AdvertisingConnected TVperformance marketing

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Roku and iSpot Discuss How Measurement Fuels Optimization In Hilarious Fashion

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