The Future Of Television. Dissected Daily.
Roku and iSpot Discuss How Measurement Fuels Optimization In Hilarious Fashion
iSpot’s Stu Schwartzapfel travels to Roku City to chat with Roku’s Miles Fisher about their partnership.
The TV OS Is Becoming Local Media's Next Battleground
On the latest episode of In the Vicinity, Tim Hanlon speaks with TVREV's Mike Gasbara.
Breaking Down The Fox-Roku Deal
TVREV’s Alan Wolk was live on Israel’s i24 News to discuss the ramifications of the Fox-Roku deal with host Emily Frances.
From Measurement To Optimization: How Roku And iSpot Are Making Outcomes Matter In Streaming
iSpot’s Stu Schwartzapfel and Roku’s Miles Fisher unpack what a deeper integration between the two companies enables.
MLB Targets Expansion, Geography To Enhance National TV Product
Rob Manfred’s recent statements on MLB expansion and realignment take an interesting approach to greater national TV relevance.
Why Alan Moss Wants Amazon To Be A Crystal Box
In this interview from Cannes 2025, Amazon’s Alan Moss talks about transparency, scale, measurement and why he thinks we’ll soon drop the “C” from “CTV..”
Amazon Helps Marketers Learn From Creator and Influencer Videos on Amazon Live
Insights from Amazon Live product piches are fed into the Amazon Marketing Cloud, where they can ba analyze to guide campaigns.
Streaming World Consolidates As Frndly TV Is Sold To Roku For $185 Million
‘I don’t think of them as a virtual MVPD. I think of them as linear channels that’s in a paid tier that we can grow,’ said Roku Founder Anthony Wood
Roku’s Upfront: No Party, No Problem
“At at the end of the day, we're still going to use this as a moment to push towards more performance oriented television,” says Roku’s Jordan Rost
Hot List: Is TV Learning To Ride Again?
Pay TV is recovering through persistence, but new disruptions keep reshaping the ride… PLUS: 2 free reports and 15 originals
What The ESPN-MLB Divorce Says About TV Sports Rights
ESPN and MLB going their separate ways on game rights could be a major fork in the road for televised sports (or at least, baseball).
As Sports Move To Streaming, Roku Wants To Bat Leadoff
Roku aims to become a major player in sports streaming, predicting that by 2025, two-thirds of sports viewing hours will be streamed, with personalized, interactive experiences for fans and advertisers.
Ventura: The Trade Desk’s Big Leap… Into What, Exactly?
The Trade Desk unveiled its upcoming TV operating system, Ventura, raising questions about its ability to compete in the crowded TV OS market.
WaPo’s Lesson For Big TV, Roku Just Can’t Win
What TV can learn about churn from the Washington Post’s Very Bad Week and why Wall Street just won’t cut Roku a break.
The Great Rebundling Continues, Roku’s MLB Steal
Comcast just took The Great Rebundling to the next level and what you need to pay attention to, plus why the MLB on Roku is an even bigger deal than it seems.
What We Know About The 2024 IAB NewFronts
Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.
Flipping And Flopping On Freevee, The Real Story Of The Walmart-VIZIO Deal
What we’re thinking Amazon’s really going to do with Freevee, and why the real story of the Walmart-VIZIO deal has nothing to do with either company.

