The Future Of Television. Dissected Daily.
New Special Report: The State Of CTV Advertising
Our newest report on CTV advertising shows you why it’s taken so long for dollars to follow eyeballs, and what we need to do to fix it.
Vibe’s Arthur Querou On Bringing Walmart’s Shopper Data To CTV
Arthur Querou explains how Vibe’s new integration with Walmart Connect lets SMBs target CTV audiences who are buying what they’re selling.
Hot Takes: The State Of CTV Advertising, October 2026
In our latest Hot Takes article, TVREV TLC members share their thoughts on the hottest issues in CTV advertising.
The Convergence Of CTV And Commerce Media
TripleLift’s Taylor Stewart on why commerce media finally gives advertisers a scalable way to connect CTV exposure to business outcomes.
Welcome To Feudal Advertising: What The WBD-Paramount Merger Teaches Brands
Emanuele Landi explores how the WBD-Paramount merger pushes brands to rent “feudal IP” rather than investing in the owned stories they need long-term.
Why DisrupTV And Why Now?
V CEO Guy Edri explains why the time has come to relook at the way we think about all aspects of the TV experience.
YouTube Is TV. So Why Is Almost No One Buying It That Way?
Tatari’s Dana Delle with a strong argument on why YouTube should be treated like TV and not relegated to the “digital media” bucket.
James Rooke On How TV Can Win Against The Platforms
Comcast Advertising President, James Rooke lays out the path TV needs to take to prevail against social platforms
Roku and iSpot Discuss How Measurement Fuels Optimization In Hilarious Fashion
iSpot’s Stu Schwartzapfel travels to Roku City to chat with Roku’s Miles Fisher about their partnership.
The Efficiency–Effectiveness Gap: Harvesting Till There Is Nothing More To Replant
Sofie Sue Rutgeerts argues that by concentrating their dollars on sales, advertisers are neglecting their chance to build the brands that make those sales possible.
Upfront Highlights: Canela’s AI Microdramas, Amazon’s Shopping Play
Why AI-produced content and retailer targeting data are the two big stories in the 2026 Upfronts
Stingray Likes The Sound Of CTV (And Retail Too)
Stingray executives discuss how the company is expanding its ad product offerings to CTV and beyond in these videos from POSSIBLE Miami.
The CTV Journey Starts Before You Think It Does
TiVo’s Craig Chinn on why connected TV is more than in-stream video. And why the brands figuring that out are gaining an edge at the most important moment in the viewing experience — beginning with the home screen.
Before You Commit At NewFronts, Ask One More Question
Operational infrastructure can’t be lost in the larger shuffle of NewFronts, as XR: Extreme Reach CMO Graham McKenna explains.
Magnite's Laband and MNTN's Haeri On Bringing New Advertisers To Live TV
Magnite’s Mike Laband and MNTN’s Ali Haeri explain how their new deal will allow more advertisers to take advantage of live events, first-time TV advertisers in particular.
Inside the Holiday Ad Mix: Linear Anchors, Streaming Delivers
Tatari’s Dana Delle unpacks their new studay around Black Friday/Cyber Monday ad trends and why linear and streaming are still key to the mix.
SURVEY: How Are You Balancing Art and Science in CTV?
TVREV and LG Ad Solutions have teamed up to explore how advertisers are balancing what we call the art and science of CTV.
iSpot Data: Streaming, Primetime TV Ad Reach Keep Rising
iSpot’s new first-half TV report showcases how streaming is growing steadily, primetime’s ability to survive, and the ad market’s increasing consolidation around top networks.
The Future Of TV: LG’s Tony Marlow On Shoppable Screens, Gaming, And Creative Innovation
LG Ad Solutions CMO Tony Marlow joins TVREV’s Alan Wolk to break down how today’s smart TVs are transforming from passive screens into powerful commerce and entertainment hubs.
FASTs Need A Reset, Google Rolls Out AI Agents
A look at why the bloom is off the FAST industry (and how to get it back) plus everything you wanted to know about Google’s AI Agents (But were afraid to ask.)