PLUS: Alan Wolk on Netflix’s shaky ad business, Tim Hanlon on why USDTV might deserve a second chance, and a episode 6 of In the Vicinity.

In this episode of In the Vicinity, local media veterans Tim Hanlon and Jim Wilson unpack the growing tension between broadcast’s DMA-driven reach and streaming’s zip-code-level precision.

PLUS: Netflix and Amazon resume boiling the frogs, CBS’s late-night exit, and more

As networks invest less in certain dayparts, affiliates are left to ask a more pointed question about what, exactly, they are receiving in return.

The NFL isn’t waiting for traditional TV to build out how it increases media revenues. It’s using streaming to grow revenues rapidly, with or without networks.

Late-night TV is under fire… but have already found YouTube as a workaround to the various challenges being lobbed at it.

The distinction between owned-and-operated stations (O&Os) and network affiliates has never been more consequential — and with the FCC signaling openness to loosening ownership rules, it may soon determine which stations thrive and which struggle.

The NFL wants to start renegotiation talks for its lucrative media rights four years before its opt-out clause, and TV can’t really say no.

The Masters has added Amazon Prime Video to its list of media partners, yet again opening up new opportunities around the event.

The NFL’s return means a lot to TV. We dive into the data behind iSpot’s new report to show just how much impact it has for networks and advertisers.

Not all local stations are created equal, and the paths ahead for network-owned stations and independently owned affiliates couldn’t be more different.

Which NFL games are likely to draw the biggest TV audiences this season? We took a swing at the games that have network and streaming partners (and TV viewers) excited.

At a time when television has fractalized into a series of self-contained bubbles, maybe it’s time to think of linear as just a slightly bigger bubble. Plus why measuring the TV relies on deciding what to measure

Overall TV ad impressions were down, but the Big 4 networks persevered in primetime just the same.

ABC and CBS were two of the networks that saw notable year-over-year increases in national linear TV ad impressions, per iSpot.

Between the reported NFL Christmas deal and streaming competitors looking for rebundling liferafts, it certainly looks like Netflix has emerged victorious in the so-called “streaming wars.”

College Football Playoff changes could be the move that finally eats the sport alive.

Over 100 million people managed to watch the Super Bowl on CBS and what that means for broadcast TV plus why the NFL is still vein-bulging livid over the new sports streaming app.

The NFL wants no part of a super sports streamer, since it puts the rest of televised sports on an equal playing field.

Sunday’s Big Game lived up to its high expectations, delivering record viewership for Paramount.