In this video, CCR media executives explain what exactly media monitoring is, what makes them the gold standard, and how it impacts so many areas of the TV industry.

Samsung's Head of Global Insights Justin Fromm discusses the thinking behind their new Streaming Segments product and their new report.

As the WGA strike continues, unscripted shows become more valuable than ever. Brandon Katz looks at how the various players’ vaults stack up.

Meanwhile — and to no one’s surprise — sports continue to dominate much of last week’s live TV viewership, per Inscape.

Daytime TV ad impressions grew year-over-year, even as primetime was down — revealing new opportunities for brands looking for reach with linear ads.

The unexpected success of the fourth installment of the John Wick franchise turns Hollywood’s conventional wisdom on its head.

Unsurprisingly, NBA again takes first place for weekly watch-time — but softball and baseball slide up the ranking, according to the latest data from Inscape.

WBD networks accounted for 12 of the top 50 networks ranked by watch-time from Jan. 1, 2023 through May 14, 2023. That’s more than any other parent company, according to data from Inscape.

The company’s new Commercial Feed+ dataset promises comprehensive ad reporting across linear and streaming.

Looking at where Seinfeld viewers are coming from, and where they’re headed next, offers interesting insights on whether it’s a good fit for Max.

While NBA and the PGA Championship took top spots for TV watch-time last week, college softball jumped into the ranking at No. 10, per Inscape data.

Why Telly’s free TVs are generating so much buzz. And why the Upfronts really aren’t.

Games captured 5.42% of all live, linear minutes watched on TV, per Inscape.

Parrot Analytics’ Brandon Katz looks at why, in the race for subscribers, some streamers are just more original than others.

Inscape data for May 1-7 reveals that viewers were favoring sports programming.

NBA playoffs action beat out the 149th Kentucky Derby for watch-time Saturday, dunking a 6.14% viewership share, according to Inscape.

Madhive’s Adam Helfgott on why today’s ad platforms need to be as good with contextual targeting as they are with data-driven targeting.

Data-driven branded content makes a splash at this year’s Newfronts, but is the splash BlueSky is making actually sustainable?

Ad minutes are going up in primetime, while attention appears to be dropping, as data from iSpot reveals.

New data from Parrot Analytics reveals some surprising generational differences between superhero movies.