iSpot shared a list of the most seen CPG brands on TV last quarter by share-of-voice (SOV), ahead of its new Q3 report.

As the midterms approach, Madhive found that average daily political impressions on connected TV are up 96% in October vs. September this year.

Truthset found that family data is often incorrect within big data sets.

The recent deal between VIZIO and SpringServe to implement Tiles, highlights the growing importance of the TV operating system.

Data from VIZIO’s Inscape shows that the MLB Playoffs have scored in primetime since Oct. 7.

iSpot’s new Q3 TV advertising report highlights the top programs for Spanish-language TV ad impressions, including several newcomers year-over-year.

Amazon’s Thursday Night Football has seen higher viewership overall, and significant growth among 18-to-34 year-old audiences.

Tubular Labs video category data reveals which food & beverage video topics can create new opportunities for brands, creators and publishers — plus what audiences are shopping for after watching.

New Q3 TV advertising data from iSpot shows Amazon’s surge last quarter, while revealing year-over-year increases from brands like Indeed, Target, Arby’s and more as well.

VIZIO’s recent case study shows how its Household Connect shows how Household Connect led to better campaign results for one travel brand.

Data from Tubular Labs shows how assumptions about Gucci’s shoppers may be false, as social video data points to a different consumer profile.

Our TVREV Thought Leaders Circle members weigh in on why consumer privacy is so important and what steps the TV industry needs to take to ensure that it is respected.

Advertisers are missing the mark with Hispanic consumers — something validated audience data can fix.

In recognition of Hispanic Heritage Month, CreatorIQ has compiled a list of the creators with the largest Hispanic audience

Sportsbooks roared back to TV as the 2022 NFL season first got underway, as iSpot data shows.

New data from Tubular Labs shows a 30% increase in beauty video views on YouTube over the last year.

iSpot data shows how COVID-related TV ads have trended since the start of 2020 — along with pharma’s recent rise.

Tubular Labs’ latest category infographics show gaming categories with room to grow, and what gaming audiences are shopping for on Walmart.

In the time since Queen Elizabeth II’s passing, social video views around her life, death and memorial have ballooned as audiences seek out information.

Data from Tubular Labs shows what Allbirds site visitors are watching on social video — which helps targeting and creator partnership decisions maximize ROI.