This week on TVREV, networks crying foul on Nielsen, X toppling FOX, and a summary of articles from across the industry.

This week on TVREV, same data with different insights, and a summary of articles from across the industry.

The ground-breaking $2.5 billion media rights deal between Apple and Major League Soccer is only looking better and better amid strong World Cup interest, and burgeoning appeal for MLS itself, especially among younger fans. With Apple’s reach, the league is positioning itself for a break-out year.

Amazon’s first regular-season production/’cast of an NFL game featured seemingly as many promotions of its own companies and products as those of anyone else. But that’s exactly why the NFL is embracing the tech giants likely to dominate the streaming future.

Conviva’s Nick Cicero explains how Conviva’s data helps programmers track viewing patterns in order to determine which shows to invest in.

Using voice commands to control technology has gone from sci-fi to standard procedure in a very short time.  Today, 62 percent of Americans say they regularly use it with at least one device.  The most common place voice is used is with apps on smartphones. Voice control is not an emerging technology; it’s mainstream and as close as your pocket or purse.