Hot List: Numbers Is Hard, It's All About The People
"Not everything that can be counted counts and not everything that counts can be counted.” Albert Einstein
Same Data, Different Insights?
Everyone reads numbers differently.
When WSJ said Old School Television Accounts for Less Than Half of U.S. Viewing Time, but … Alan Wolk's Week In Review decodes it's all about the others.
Our friend Evan Shapiro has fun showing us what these numbers are not.
Some even ask should this be called Nielsen Gauge or Grift?.
WSJ points to figures on “streamflation.”
If Netflix can’t win younger audiences with shows, it’ll do it with games instead.
Despite crosshairs YouTube is looking at numbers that say it can take TV’s lunch.
When do entertainment strikes start doing real harm to bottom lines?
Paramount, VideoAmp, MediaOcean, Omnicom show progress in latest Currency wave.
And it's just plain math, when fragmentation reigns, SmartTVs can gatekeep attention as the hub of the house.
“Can you raise prices by 30% and not increase churn? That’s the big question.” - Rich Greenfield, Lightshed Partners (to WSJ)
NEWS YOU CAN USE
Advertising
Primetime TV Sees Ad Dollars Fall 5% in Upfront, but Streaming Helps Ease Pain - Brian Steinberg [Variety]
Here Is Why Wall Street's Reception to the CTV Narrative Is Cooling - Ronan Shields [Digiday]
Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business - Lauren Johnson [Business Insider]
The Case For and Against 'Made-For-Advertising' Sites - Seb Joseph, Kayleigh Barber [Digiday]
TVScientific to Charge Advertisers Only If a Campaign's Desired Outcome Happens - Alyssa Boyle [AdExchanger]
Teenagers Turn to YouTube Before TV, Precise TV Finds - Jon Lafayette [NextTV]
CTV Ad Spending Reached $1 Billion in June, Vivvix Says - Jon Lafayette [NextTV]
Streaming Wars
Streamflation Is Here and Media Companies Are Betting You’ll Pay Up - Robbie Whelan, Joe Flint, Nate Rattner [WSJ]
Roku Has a New Streaming TV Deal With NBCUniversal. FAST Channels Are Growing. - Connor Smith [Barron's]
Netflix finally streams video games, too - Jay Peters [The Verge]
Streaming Subscriber Slowdown Gives Way to the Great Rebundling - Tim Peterson [Digiday]
It’s time to rethink our relationships with streaming services - Charles Pulliam-Moore [The Verge]
People Don't Actually Like Streaming Services Over Linear TV - Paul Hiebert [Adweek]
Data & Measurement
Television Accounts for Less Than Half of U.S. Viewing Time for the First Time - David Marcelis [WSJ]
Gauge or Grift? As the Press Once Again Goes Nuts Over Nielsen's Monthly Market Share Tracker, It's Time to Ask -- Again -- Just What's in This Sausage, Anyway? - Daniel Frankel [NextTV]
Survey: 36% of TV Audiences Have Interacted With Shoppable Ad QR Codes - George Winslow [TVT]
How the Hollywood Strikes Could Deal Another Blow to the Already Shrinking Linear TV Business | Charts - Lucas Manfredi [The Wrap]
Marketing Professionals Mixed on Confidence in Ability to Measure ROI - Sara Lebow [Insider Intelligence]
Paramount And Omnicom Test Speedier Linear Buying Using VideoAmp - Alyssa Boyle [AdExchanger]
Landscape
Strike Impact Hits Earnings as Executives Size Up War Chests - Caitlin Huston [THR]
Sure AI Is Hot, But Is It An Actual Market Or A Platform Piece? - Ron Miller [TechCrunch]
Bob Iger's Originals Sin - Julia Alexander [Puck]
On the New ‘Real Housewives of New York City,’ Everyone Has Something to Sell - Allie Jones [The Wall Street Journal]
Paramount Stock Dips After Company Ends Its Effort To Sell A Stake In BET Media Group - Dade Hayes [Deadline]
An Interview with Adalytics: An Insider's Look At The Latest Google Ad Fraud Allegations - Danielle DeLauro [The Vab]
Sports
How YouTube CEO Neal Mohan Is Using NFL Sunday Ticket To Plot The Future Of Video - Garett Sloane [AdAge]
Why The NBA's In-Season Tournament Is Really About Media Rights - Joe Pompliano [Huddle Up]
Sinclair CEO Chris Ripley: Despite Diamond Disappointment, Sports Is Still the Broadcaster's Crown Jewel - David Bloom [NextTV]
Back To The Broadcast Future: TV Stations Want To Air Local Sports - Wayne Friedman [MediaPost]
Secondary Sports Like Soccer Enter the Game for Marketers and Agencies - Michael Bürgi [Digiday]
