The Future Of Television. Dissected Daily.
Tube Trends: How Kohl’s Is Using YouTube For Head Start On Holidays
With holiday shopping season already in full swing, Kohl’s is showing how to succeed early by using social video (and specifically, YouTube).
Tube Trends: The Math For Brands Behind YouTube Shorts, ‘Longs’
Should brands be investing in Longs? Data reveals it’s an uphill battle on YouTube — but so is the overcrowded Shorts space.
YouTube Viewership Highlights Crossroads For Howard Stern Show
The Howard Stern Show saw declining returns on YouTube, in an environment built from its model. But the program could learn a thing or two from social video as it eyes its next chapter.
As YouTube Strives To Be TV, News Eyes YouTube Audiences
TV news publishers are changing the way they approach digital video, seemingly to adapt to consumers’ shift toward watching more YouTube content on TVs.
Data: YouTube’s Getting Even Longer On Short Videos
As YouTube grows aspirations with the NFL, it’s also seeing shrinking video lengths elsewhere.
Shorts Ruled 2022 On YouTube (Plus More Social Video Takeaways From Last Year)
Tubular Labs’ 2022 “rewind” reveals some of the biggest social video trends of the last year — and what brands and creators should know about them.
Disney+’s ‘Turning Red’ TV Ad Blitz
This week’s Data Dose dives into Disney+’s Turning Red blitz, pre-March Madness hoops hype, Squid Game data and more.
Short Videos Equal Long Opportunity
Short videos have grown views by nearly 1000x since January 2021, yet uploads haven’t risen by the same amount. Time for brands to jump in?

