The distinction between owned-and-operated stations (O&Os) and network affiliates has never been more consequential — and with the FCC signaling openness to loosening ownership rules, it may soon determine which stations thrive and which struggle.

Sports rights conversations have focused primarily around Fox and ESPN in recent years, but NBC has quietly made itself into a power player on the back of premium events.

MLB’s 2025 season was a success on TV — now how does it grow on that when the possible outcomes have such a wide range of audience possibilities?

The NFL wants to start renegotiation talks for its lucrative media rights four years before its opt-out clause, and TV can’t really say no.

The NFL’s return means a lot to TV. We dive into the data behind iSpot’s new report to show just how much impact it has for networks and advertisers.

Rob Manfred’s recent statements on MLB expansion and realignment take an interesting approach to greater national TV relevance.

After months of talk around what ESPN and MLB’s split meant for everyone… the two may wind up back together in a way that benefits both parties.

While Disney+ tries to avoid crashing its fandom content into each other, those shows can collide with major Hulu programs — something that becomes more apparent when it’s all under one roof. But should that matter anymore?

Not all local stations are created equal, and the paths ahead for network-owned stations and independently owned affiliates couldn’t be more different.

Which NFL games are likely to draw the biggest TV audiences this season? We took a swing at the games that have network and streaming partners (and TV viewers) excited.

The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?

Recent events show more concerted efforts for sports to be available on both streaming and linear as the two sides realize they need each other for this whole ecosystem to work…

The unsealed details of the NBA’s new media rights deals with Amazon and NBC shed a lot of light on where the league’s headed (and especially what Amazon wants to do with sports and shoppable ads).

All the originals in one place

VIZIO's Adam Bergman details how, in a crowded and costly sports ads space, brands can stand out by using centralized content hubs like VIZIO's Sports Zone for exclusive, high-impact ad placements.

Per Inscape, NFL preseason games captured a 1.55% viewership share for Aug. 5-11, behind only the Olympics.

The 2024 Paris games continue to dominate TV viewership, per Inscape data.

Overall TV ad impressions were down, but the Big 4 networks persevered in primetime just the same.

The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.

ABC and CBS were two of the networks that saw notable year-over-year increases in national linear TV ad impressions, per iSpot.