The Future Of Television. Dissected Daily.
Disney Now Owns All Of Hulu, The World Series Tanks
Hulu is all DIsney’s now—what that means and what DIsney needs to do about it. Plus why MLB needs to be worried about the World Series abysmal ratings.
How Can MLB Fix Its Postseason TV Audience Crisis?
Major League Baseball’s postseason TV product is at a crossroads. So it’s worth examining some solutions to help it pull out of the tailspin.
Major League Baseball’s Precarious Media Spot
MLB’s success this season is staring at a lot of TV uncertainty on the horizon.
Nielsen Revises Gauge Metrics, Bally Goes Bankrupt
The three most interesting takeaways from Nielsen’s revised The Gauge ratings plus what happens to streaming RSNs now that Diamond’s gone bankrupt.
MLB’s Expanded Postseason Has Big Implications For Networks, Advertisers
MLB’s expanded postseason could be a major boost for network bottom lines and brands’ TV ad reach.
MLB Greenlighting CBD Ads Is The First Step Toward Broader TV Advertising For The Industry
After Major League Baseball gave the O.K. to CBD sponsorships, TV advertising would seem to be in the cards as well in the near future.
New MLS Rights Deal Shows Just How Serious Apple Is About TV
With MLS now in the fold, Apple’s showing just how serious they are about TV and what they’ll do to gradually remove consumer needs for linear.
How Did MLB Teams Engage Fans With Video During The Lockout?
MLB clubs were faced with a challenge this offseason, when the lockout meant no posts about current players. So how’d they get around that to stay engaged with fans on social video?
‘Friday Night Baseball’ Is Just The Start Of Apple’s Foray Into Live Sports
Apple’s new Friday Night Baseball package is an important foot in the door for the company’s sports rights aspirations.
Sinclair Needs Baseball If It Wants To Avoid Striking Out On Streaming
Sinclair’s all-in on baseball as it prepares to launch a streaming service. But what happens if MLB’s labor talks stall?
Potential MLB TV Rights Deal Could Fuel Interesting Evolution For Apple TV+
Apple’s interest in Major League Baseball rights shows a desire to evolve the Apple TV+ service and get more serious about competing with the likes of Peacock and Paramount+.
Gaming Video Content Keeps Growing, with Influencers Doing the Heavy Lifting
A new report from Tubular Labs shows how gaming content continues to explode, with influencers driving the bus.
Only Turn On The Game For The 4th Quarter? You're Not Alone
When half of all major league sports fans under 35 would rather watch clips than the full game, it's time for the leagues to ask why that is. We have our suspicions.
Sports Media Rights: Current TV Deals and What's on the Horizon
The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course
Sports League Expansion, and How Lost Revenues and Media Rights Factor In
Lost revenues for the major sports leagues in the U.S. could mean expansion is in the works to pocket more cash (via rights deals and expansion fees)
MLB's New 'Film Room' Further Democratizes Sports Video
MLB's new "Film Room" product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences.
MLB Playoff Expansion for 2020 Creates More Valuable TV Inventory
MLB's announcement that the playoff field will expand from 10 to 16 teams in 2020 means a lot more valuable playoff inventory for TV.
Despite Current Stalemate, MLB's Postseason Still Proving to be Plenty Profitable
Despite current negotiations for a 2020 return stalling out, Major League Baseball has a lucrative new TV deal on deck with Turner Sports.