James Talarico’s late-night interviews have been moved to YouTube twice — and it may actually be helping the Senate candidate.

Lawn care videos are dominated almost entirely by creators, but that makes for a golden opportunity for media.

YouTube has everything that advertisers would want from TV… except regular, long-form sports viewing.

Media companies are less interested in trying to make short and vertical video content to compete with creators recently. Instead, they’re just paying creators to make it for them.

Media & entertainment pages in India have flown past U.S. counterparts in terms of YouTube views. Why? And what can the U.S. take from that success?

In our latest Hot Takes feature we asked our Thought Leaders Circle members how they are dealing with media fragmentation. Their answers may surprise you.

The World Cup provided media companies with some significant takeaways around how to handle future events — with or without broadcast rights.

PLUS: Surviving the distraction economy, Alan Wolk’s Week in Review, and eliminating the FCC.

Chartbeat, Inc. CEO John Saroff explains how today’s media companies are using real-time data to understand how their content performs across owned platforms and distributed video ecosystems.

Now that election day is upon us, I set off to find some data from this spin cycle that can deepen my understanding of the attention economy. Some data that isn’t a poll funded by an agenda, but receipts of views and ad impressions that reveal real behaviors by companies and people. A work in progress, but so far here is what I’ve found:

News publishers are still leaning into Donald Trump in the month leading up to the 2024 U.S. Presidential election — as data from Tubular Labs shows.