The Future Of Television. Dissected Daily.
Hot List: The Cost And Spoils Of Fragmentation
PLUS: Surviving the distraction economy, Alan Wolk’s Week in Review, and eliminating the FCC.
VIDEO: Chartbeat CEO John Saroff On Building A 360-Degree View Of Content
Chartbeat, Inc. CEO John Saroff explains how today’s media companies are using real-time data to understand how their content performs across owned platforms and distributed video ecosystems.
Mapping Billions Of Political Impressions In Our New TV Vs. Creator World
Now that election day is upon us, I set off to find some data from this spin cycle that can deepen my understanding of the attention economy. Some data that isn’t a poll funded by an agenda, but receipts of views and ad impressions that reveal real behaviors by companies and people. A work in progress, but so far here is what I’ve found:
Donald Trump Still Driving Most News Views Pre-Election
News publishers are still leaning into Donald Trump in the month leading up to the 2024 U.S. Presidential election — as data from Tubular Labs shows.

