The Knicks making the NBA Finals will give the league a nice TV boost and some compelling narratives to close out a successful first season of the league’s new media deal.

YouTube wants its creators to make more TV-like content. From a run-time perspective, the transition is already happening on the platform.

As the NFL’s 2026 schedule takes shape, the league appears to be quietly embracing its destiny as streaming-first.

The NFL’s potential YouTube deal is about more than just money. It’s about the future of TV.

The NFL isn’t waiting for traditional TV to build out how it increases media revenues. It’s using streaming to grow revenues rapidly, with or without networks.

‘Project Hail Mary’ is a certified box office hit. But the data suggests Amazon should be just as excited for the film’s performance on streaming.

F1 is coming to Apple in 2026 — but does that mean anything for either without a larger Apple investment in sports?

The NFL wants to start renegotiation talks for its lucrative media rights four years before its opt-out clause, and TV can’t really say no.

The Masters has added Amazon Prime Video to its list of media partners, yet again opening up new opportunities around the event.

Rob Manfred’s recent statements on MLB expansion and realignment take an interesting approach to greater national TV relevance.

In this interview from Cannes 2025, Amazon’s Alan Moss talks about transparency, scale, measurement and why he thinks we’ll soon drop the “C” from “CTV..”

While Disney+ tries to avoid crashing its fandom content into each other, those shows can collide with major Hulu programs — something that becomes more apparent when it’s all under one roof. But should that matter anymore?

Which NFL games are likely to draw the biggest TV audiences this season? We took a swing at the games that have network and streaming partners (and TV viewers) excited.

The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?

Using Parrot Analytics data, we can measure the sizable value Suits has generated across several streaming platforms, which ultimately led to Suits: LA. 

Recent events show more concerted efforts for sports to be available on both streaming and linear as the two sides realize they need each other for this whole ecosystem to work…

Just days after Venu’s death, DirecTV proposed an alternative… that’s also incomplete. So again: Why are we still trying this?

Different streamers appeal to different demographics. Brandon Katz explains why they need to stop being so complacent about who is watching.

The unsealed details of the NBA’s new media rights deals with Amazon and NBC shed a lot of light on where the league’s headed (and especially what Amazon wants to do with sports and shoppable ads).

Amazon made a massive and risky bet this year - that consumers would be ok with turning on advertising as the default for Amazon Prime Video.