YouTube and Creators took over MIPCOM this year and the big lesson was that we are in an age of pulling not pushing. Alan Wolk explains the ramifications.

Smartphones, streaming, creators, and AI aren’t existential threats — they’re the raw materials for a next-generation local news model.

Audience figures for the Mariners (and Dodgers) are faring just fine so far — across TV and YouTube — which may quell fears of a West Coast World Series spelling doom for MLB ratings.

Paramount’s upcoming movie slate is a testament to its focus on younger male audiences. Brandon Katz looks at how that may impact a potential Warner merger.

The Streaming Lab’s Dubai-based founder Yann Colléter shares his impressions of MIPCOM during a year that saw Creators get a lot closer to taking center stage.

This week we’ve got a new format.

A new report from LG Ads looks at how today’s advertisers are approaching the old conundrum of how to balance creativity and data.

The media industry needs to wake up to all the massive changes and why that can be an opportunity for some. Plus why the ability to prompt will be a critical skill in years to come.

Radio’s 2025 culling of signals may only be the prelude to what’s ahead for TV.

iSpot data from Q3 shows a TV landscape steadying, with more spend and ad minutes, while reach and airings decline slightly.

PLUS: In this week’s Hot List must read, Alan Wolk builds his body of work about the Death of Monoculture.

How the collapse of the monoculture is decimating LA, why a new AI-game show might just be the future.

The Jimmy Kimmel spectacle may have grabbed headlines, but it was a sideshow compared to the real story: the accelerating obsolescence of the broadcast TV model itself.

TTD’s Matthew Henick explains the significance of Ventura’s deal with DirecTV and what consumers, advertisers and OEMs should expect to see.

Marion Ranchet recaps the 6 biggest takeaways from her groundbreaking Streaming Made Easy Live event during IBC.

European operators are struggling with partners who don’t make creating a user-friendly interface easy. We have some thoughts on a solution.

MLB’s 2025 season was a success on TV — now how does it grow on that when the possible outcomes have such a wide range of audience possibilities?

If GPTs are going to replace us, they’re first going to need to get basic things like travel advice down pat.

In this episode of The Revisionists, John Hoctor shares how Newton Research works, why industry-specific focus matters in AI, and what predictive media modeling means for the future of television.

Why would Netflix want to buy Warner Bros? There are plenty of reasons. And what non-politicla lessons can we take away from L’Affaire Kimmel?