A Very Different Kind Of MIPCOM This Year
Marconi contributor and The Streaming Lab founder Yann Colléter has been dropping some major wisdom bombs from MIPCOM around what he’s seen at the sessions. We thought we’d share them with the Marconi audience to give you a sense of why this year’s show is so special.
YouTube turned 20 this year. But it’s their first time at MIPCOM. Why? 😎👇
They’re not here to buy content ❌
They’re here to remind everyone that their platform is open to all ✅
Not just creators or influencers, every content producer has a place on YouTube.
There’s incredible content out there that deserves more attention 👀
As Pedro Pina, Head of YouTube EMEA, said: YouTube isn’t just a distribution platform.
It’s not about pushing content and waiting for big numbers.
It’s about pulling audiences in, building fandoms and learning from them.
👉 Ongoing feedback is how you grow today on YouTube.
Have you unlocked the full value of your content?
Tuesday morning at MIPCOM, Ceyda Sıla Çetinkaya, Chief Operating Officer at Merzigo, shared 5 great insights👇
1️⃣ Old content, new life
A 13-year-old series called Gabriella was revived, dubbed in new languages, and reached 58M+ views and 14M+ watch hours in just 3 months.
2️⃣ Scale smart
By reusing and adapting existing videos, 400K hours of content became 8.5M hours of monetizable viewing.
3️⃣ Localization matters
Translation isn’t enough. Each language version should feel local with opening new markets and new revenue streams.
4️⃣ Small details count
Upgrading to 4K, improving with AI, creating custom fonts, or posting on high-CPM days can all boost performance.
5️⃣ YouTube = more than ads
It’s also a marketing tool. Disney+ in Turkey generated 200M+ views of YouTube end screens on just one TV series.
Would you focus on reviving your archives on YouTube, or creating new originals from scratch?
The first time I met Verena Puhm was at the Dubai AI Film Festival. 6 months later, she’s on stage at MIPCOM. Guess the topic? 👇
Hollywood, hacked: AI is the ultimate production partner.
In Dubai, Verena was an AI artist, presenting her short film MILK to a small audience.
Today, she’s the Head of Studio at Dream Lab LA (Luma AI), showcasing the work of two AI creators, Billy Boman and Filipa Kinomoto to a big audience of media professionals.
Here are my key takeaways from her session:
AI isn’t replacing creativity 🎨
It’s a tool that helps creators experiment, evolve, and push boundaries.
Curiosity wins 💡
Those who stay open-minded, adaptable, and focused on storytelling will thrive in the AI-driven creative world.
New possibilities for creators 🚀
High-quality visuals and effects no longer need massive budgets or big studios.
That means more diverse voices can finally tell their stories.
Do you think AI is the ultimate production partner?
